Recruitment Marketing Coordinator - NFI Industries : Job Details

Overview

The Recruitment Marketing Coordinator is focused on supporting the Transportation business by executing the Recruitment Marketing strategy focused on Commercial Truck Drivers and Diesel Technicians. This role is responsible for creative collaboration and tracking of paid advertisement/organic campaigns, KPI tracking, support the employer brand, and marketing research. This position requires high judgment, excellent analytical abilities, a creative mind to support solutions to improve transportation candidate exposure and experience. This position reports to the Recruitment Marketing Supervisor.

• Manage and report on advertisement campaigns that promote NFI employer branding and job postings.
• Collaborate with internal partners and external vendors on content strategies and campaign development.
• Report and track regularly on KPIs to monitor the success of organic campaign performance and share with team leaders.
• Create and manage reports, dashboards, and data visualizations to provide real-time insight into paid and organic lead generation and employer branding performance.
• Support content creation & monitor NFI's social media channels, including LinkedIn, Facebook, Twitter, Instagram, Snapchat, TikTok and emerging channels
• Collaborate with internal marketing team, external advertising agencies, and other creative vendors on content strategies to maximize the NFI driver brand.
• Support creative talent stories by interviewing NFI truck drivers & storyboarding new content to showcase their narratives in a compelling way
• Leverage a suite of truck driver personas that represent our targeted audience across different geographies
• Report regularly on KPIs to monitor the success of campaign performance
• Participate in vendor meetings with the Recruitment Marketing Team by providing KPI analysis on advertisements.
• Support the Sales and Pricing process by researching competitor wages and value propositions.
• Help gather target demographics, labor supply and demand, and insights about the competitive landscape to assist in content creation that resonates with target audiences.
• Manage and monitor regional job postings on internal and external sites to keep information creative and fresh.
• Support content creations with the team through storyboarding, producing, and editing of content where needed.
• Stay up to date with advertisement tactics, recruitment marketing products and platforms, and competitor strategies.

• Bachelor's degree in Marketing, Business, or related fields, or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Demonstrate a portfolio of previous work marketing analysis or advertisement campaign management.
• Demonstrated teamwork and vision in marketing campaigns or initiatives.
• Intermediate skills in Google Analytics, Google Advertisements, Digital Marketing Strategies, Adobe Suite, and Data Analytics (Power BI preferred).
• Exceptional time management skills, including the ability to organize effectively multiple concurrent campaigns.
• Excellent oral and written communication skills, including the ability to establish a strong rapport with others.
• Ability and availability to work extended hours including nights and weekends as required.
• Travel required – up to 35% depending on campaign and project work.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

LA County Applicants: The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws.