Public Relations (PR) Strategist - Space Needle : Job Details

Description

About the Space Needle: Since its opening in 1962 as the centerpiece of the World's Fair, the Space Needle has stood as a symbol of innovation, imagination, and Seattle's forward-thinking spirit. As one of the most recognizable landmarks in the world, we are dedicated to creating extraordinary experiences for every guest, every day.

Position Overview: The Public Relations Strategist plays a key role in driving earned media, storytelling, and social engagement to strengthen the Space Needle's position as a premier global attraction. This role is ideal for a dynamic and media-savvy communicator who thrives in a fast-paced, high-visibility environment. The successful candidate will bring a strong understanding of the media landscape, a creative approach to storytelling, and a passion for the travel and tourism industry.

Key Responsibilities:

Media & Influencer Relations

• Cultivate and manage relationships with local, national, and international media, including journalists, influencers, and content creators.
• Coordinate media visits, interviews, and press events to drive positive coverage.
• Draft and distribute compelling press releases, pitches, and media kits aligned with brand messaging and key initiatives.

Social Media Integration

• Support PR-led social campaigns by developing content and collaborating with the social media team to amplify earned media efforts.
• Track engagement and adapt storytelling for multiple platforms.

Content Development & Editorial

• Write clear, engaging, and brand-consistent content across multiple formats including press materials, blog posts, web stories, and newsletters.
• Ensure consistency in tone and voice, with a keen eye for detail and alignment with the brand.

Event & Filming Coordination

• Organize and host media tours, press trips, and on-site filming visits.
• Oversee all PR-related logistics and ensure seamless execution in coordination with internal stakeholders.

Tourism Industry Collaboration

• Leverage existing relationships and knowledge of the travel and tourism space to support campaign development, partnership activations, and itinerary planning for visiting media.

PR Tools & Analytics

• Utilize platforms such as Cision to manage media lists, track outreach, and report on campaign performance.
• Create polished visual assets and presentations using tools such as Canva.

Cross-Department Collaboration

• Partner closely with marketing, sales, F&B, retail, and events teams to ensure PR initiatives are cohesive and aligned with organizational goals.
• Contribute to integrated campaign development with a collaborative, can-do attitude.

Team Support & Administration

• Provide administrative support to the PR team including meeting coordination, media tracking, and maintaining coverage archives.

What You Bring:

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field
• 3–5 years of experience in public relations, media relations, or social communications, preferably within the tourism or hospitality sector
• Demonstrated success securing earned media placements and managing press visits or influencer activations
• Exceptional writing and editing skills; confident crafting a range of editorial content
• Proficiency in Microsoft Office, Cision, Canva, and major social media platforms
• Experience working in a fast-paced, deadline-driven environment with multiple priorities
• A hospitality mindset, team-first attitude, and strong personal accountability
• Bonus: Experience as a tour guide or public presenter, with an enthusiasm for storytelling

Full time, Salaried position

Salary Range: $75,000 - $90,000 annually, depending on experience and qualifications

Benefits include:

• Medical, Dental, Vision, Life, Long Term Disability
• 401k plan, we will match 50% of the first 6% you contribute, equivalent to 3% of your wages
• Deferred compensation into 401(k) account at company Shareholder discretion. Eligible to begin participating after one year of service with an annual plan entry date of October 1st.
• Paid Personal Days (14 per year)
• Paid Time Off of 14 days / year
• Tuition reimbursement of 50%, up to $2500 / year
• New child family leave up to 4 weeks while on approved FLMA and enrolled in company sponsored medical plan
• 50% discount for many purchases at the Space Needle (Retail, Food and Beverage)
• Charitable Contributions / Matching Gift, up to $200 year
• Paid parking or up to $250 / month towards an orca card
• Access to iconic Seattle attractions and industry events
• Opportunities for internal growth and development
• Unique workplace with a view — literally

The Space Needle symbolizes the innovative and forward-thinking spirit of Seattle. Our Team Members reflect our inclusive city, diverse country, and multicultural world. As an equal opportunity employer, we make all employment decisions without regard to race, color, religion, age, sex, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, physical, or mental disability, military status, political ideology, genetic information, or any other status protected by local, state, or federal law. All Team Members and potential Team Members who apply for an opening will be considered without regard to these factors. We carefully screen applicants based on qualifications such as their training, education, skills, aptitude, experience, and previous work record.