Programmatic Director - The Mars Agency : Job Details

Own the strategic vision for programmatic advertising initiatives across key brands, primarily on Amazon DSP, while expanding to platforms such as The Trade Desk, DV 360, and other emerging retail media networks (e.g., Instacart, Citrus. Ad, Criteo, Quotient). Translate client objectives into strategic, data-driven media plans and oversee their flawless execution, optimization, and performance. Act as a trusted advisor to senior clients, leading strategic conversations, campaign reviews, QB - Rs, and innovation roadmaps. Lead, mentor, and grow a high-performing programmatic team including Senior Managers, Managers, and Specialists. Foster a culture of accountability, collaboration, and continuous learning. Establish team goals, provide ongoing coaching and development plans, and conduct performance evaluations. Implement training initiatives for hands-on DSP activation and cross-platform capabilities, empowering team members to deliver best-in-class execution. Partner closely with eCom...Programmatic, Director, Program, Performance, Media, Technology