Program Manager - TechDigital Group : Job Details

Purpose/Objective of the Job:Partners with US Marketing and Sales teams to develop Promotional Education Program (Peer-to-Peer / P2P) strategies and tactics in alignment with business priorities. Responsible for the effective planning and execution of P2P programs to support best-in-class HCP customer engagement. Contributes to performance excellence and continuous improvement for P2P marketing programs/tactics.Key Responsibilities and Major Duties:Channel Strategy and ManagementChannel Strategy• Maintains an understanding of promotional education trends and Client business priorities in order to identify opportunities to drive business impact• Provides recommendations to US Brand and Sales matrix teams to guide best-in-class HCP customer engagement• Conducts or coordinates appropriate analysis to support recommendations and to further enhance P2P knowledge, expertiseBudget management• Collaborates with brand teams to plan and track Promotional Education Program operational budgets• Develops and manages speaker training budgets to include venue, travel, logistics, vendor fees and HCP honorariaPromotional Education Program SupportProject initiation• Creates/updates, gains alignment/approval for, and manages distribution of speaker program planning documents (series brief)• Initiates HealthSTAR project plan for activation of speaker programs to field force• Provide strategic guidance to stakeholders on the implementation of podium programs/symposia within conferences & congresses• Partner with Speaker Bureau Vendor and podium program/symposia point for submission of all documentation to execute tacticContent Creation• Identifies, drafts, and/or gains approval for speaker training content, pre/post-event communications, and other supporting P2P resourcesContent Management• Develops and gains approvals on pull-through Promotional Education Program materials, including acting as Champion in Promotional Review of non-core content(such as program invites and recruitment materials)• Manages brand speaker communications regarding training content updates, label changes, etc.Speaker Training Planning and Execution• Accountable for speaker training planning and execution, including venue coordination, vendor management and logistics, HCP Payments and training records• Delivers stakeholder training to all commercial and medical team participantsSpeaker Bureau Management• Speaker Training Planning and Execution• Accountable Manages requirements for speaker contracting, conducts analysis for bureau size recommendations/regional allocations, and partners with Field Sales and Medical on nominations/validations for new speakers• Determines fair market value (FMV) and secures legal consultation Manages speaker bureau maintenance and speaker support resources• Manages contracting and logistics vendor partners to ensure availability of speakers and resources to the field(Note: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned. Brand-specific responsibility may change depending on business support needs.)Key Stakeholders/Contacts• Key business partners: Brand Marketing teams, Sales and Sales operations, Home Office and Field Medical Teams• Key matrix partners: Legal, Compliance, Finance• Key external suppliers: Speaker Program Logistics vendors, Agency Partners, Meeting Management vendorsList of Minimum Position Requirements/Competencies:Degree/Certification/Licensure:• BA/BS degree required.Experience – Responsibility and minimum number of years:• Candidate should possess 5+ years of pharmaceutical industry experience with understanding of Promotional Education Programs; therapeutic area/brand team experience preferred; sales, project management, and/or operations experience also.Competencies – knowledge, skills,abilities, other:• Understanding of Commercial Operations or Strategy• Excellent planning, prioritization, management, and organizational skills• Strong interpersonal and communication skills• Proven track record collaborating with large matrix teams#J-18808-Ljbffr