Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.
Responsibilities
Drive signals and ads ecosystem product strategy bridging short-term execution and long-term vision.Identify opportunities through industry research, including deep quantitative, qualitative, and competitive analysis.Analyze signals product performance, synthesize industry feedback, and advocate improvements.Manage comprehensive, cross-functional activities including betas, product positioning, and naming projects.Partner with Marketing and Communications teams to lead successful product marketing communications around test and launch phases.Identify long-term strategic opportunities based on research, analysis, and market trends.Perform data and financial analysis and review business plans for strategic insights.Lead market assessment, quantitative analysis, and qualitative feedback synthesis for Product Management and Engineering.Shape the signals and ads ecosystem product roadmap based on research and market strategy.Define and manage go-to-market strategies including positioning, communication, launch, PR, sales, and partner materials.Collaborate with cross-functional teams to drive product launches and adoption.Drive product adoption and usage post-launch through market-facing programs and support.Identify industry trends and unmet customer needs based on market research and customer behavior.Minimum Qualifications
Master's degree in Business Administration, Marketing, Economics, or related field, with 5 years in product marketing or management.Experience in communicating with technical, business, and external stakeholders.Proven ability to influence cross-functional teams and drive results.Experience in developing go-to-market strategies for complex products.Excellent presentation skills for diverse audiences.Ability to simplify complex information and support marketing efforts.Experience navigating ambiguous environments and leveraging resources.Additional Information
Location-specific details, compensation range, and Equal Opportunity employment statements are included. Candidates needing accommodations should refer to the provided forms.
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