Product Marketing Manager - Kargo : Job Details

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Kargo creates breakthrough cross-screen ad experiences for the world's leading brands and publishers. Every day, our 600+ employees bring the power of their creativity and diversity to radically raise the bar on what mobile, CTV, AI, social, and eCommerce can do to wow consumers and build businesses. Now 20 years strong, Kargo has offices in NYC, Chicago, LA, Sydney, Auckland, London and Waterford, Ireland. Humble brag: In 2024, Kargo was recognized as a Best Place to Work by Ad Age and Built In.

Who We Hire

Success takes all kinds. Diversity describes our workforce. Inclusion defines our culture. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, national origin, protected veteran status, disability or other legally protected status. Individuals with disabilities are provided reasonable accommodation to participate in the job application process, perform essential job functions, and receive other benefits and privileges of employment.

Title: Manager, Product Marketing

Job Type: Full Time, 3 days/week in office

Job Location: NYC

The Opportunity

As a Product Marketing Manager, you'll be a key driver for communicating Kargo's high impact display products and features to market, including value to customers. You'll craft the messaging and positioning for new products through market research and a key understanding of Kargo's suite of customer-facing initiatives.

The Daily To-Do

• Spearhead post-product development marketing efforts including launch announcements, acting as the voice of the consumer and having a deep understanding of their needs and desires of media buyers
• Partner with sales and product teams to develop special product packaging including pricing models, key messages, and value proposition
• Work closely with research and sales to conduct market analysis and studies to obtain an understanding of the competitive landscape and help establish product differentiators
• Key member of the team, driving the execution of go-to-market strategies to help enable the successful launch of new formats and capabilities.
• Lead training sessions with internal & external customers for new products while communicating the value of our platforms, ads, and data products
• Work cross-functionally across teams including Product Management, Marketing, Strategy, Sales, Publisher
• Collaborate with other Product Marketing team members to organize and distribute customer newsletters around product releases and ongoing updates
• Maintains internal and external relationships with Kargo customers to ensure products, objectives, and tactics are properly communicated and represented
• Create sales collateral and tools that align with the buying process and help move prospects and customers through the sales cycle including one-sheets, case studies, whitepapers and social posts
• Publish ongoing industry POVs around relevant topics and products in digital advertising

Qualifications :

• BA/BS degree or equivalent practical experience
• 2+ years of professional experience in a related field of product marketing, sales strategy
• Experience in ad technology or adjacency (publisher or agency background)
• Highly organized with attention to detail
• Proficient in Google Slides, Word, Excel, and PowerPoint
• Skills in design, copywriting, product development, or public speaking are expected to be able to sell ideas well through creative and innovative presentations
• Prefer working in a collaborative, cross-team capacity
• Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced professional environment
• Strong knowledge of the advertising ecosystem including CTV, OLV & high impact display.

Follow Our Lead

• The Latest: Instagram (@kargomobile) and LinkedIn (Kargo)

Seniority level

• Seniority levelAssociate

Employment type

• Employment typeFull-time

Job function

• Job functionProduct Management and Marketing
• IndustriesAdvertising Services

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