Product Marketing Manager - VersaPay : Job Details

Product Marketing Manager

VersaPay

Job Location : Atlanta,GA, USA

Posted on : 2025-08-01T01:44:27Z

Job Description :

We are seeking an experienced Product Marketing Manager with 5-7 years of hands-on experience in product marketing, focused on go-to-market (GTM) strategy, sales enablement, market research, and customer insights. This role is pivotal in managing a SaaS-based product aimed at the mid-market, ensuring that our solutions resonate with our target audience and drive sustainable growth. The ideal candidate excels at translating market data into actionable strategies, empowering sales teams, and guiding product positioning through robust research and customer feedback.

What You'll Do

  • Go-to-Market (GTM) Strategy:
  • Develop and execute comprehensive GTM plans that effectively launch new products and feature updates to the mid-market.
  • Collaborate with product management, sales, and marketing teams to ensure product positioning and messaging align with market needs and customer expectations.
  • Sales Enablement:
  • Create and deliver sales enablement materials, including presentations, battle cards, product demos, and training sessions to equip the sales team with the necessary tools for success.
  • Continuously update collateral to reflect new product features, competitive intelligence, and market trends.
  • Market Research & Customer Insights:
  • Conduct ongoing market research to identify trends, competitive dynamics, and customer needs, using these insights to drive product positioning and roadmap decisions.
  • Build a robust bottom-up Voice of Customer (VOC) framework that leverages customer feedback and usage data to inform product enhancements and strategic initiatives.
  • Product Management Support:
  • Work closely with product managers to influence the product roadmap based on market intelligence, customer insights, and sales feedback.
  • Monitor and analyze key SaaS metrics to identify growth opportunities and refine product and GTM levers.
  • Cross-Functional Collaboration:
  • Act as a key liaison between internal teams including marketing, sales, product management, and customer success to ensure cohesive messaging and unified strategic direction.
  • Facilitate regular feedback loops and collaborative sessions to align on product strategy and market positioning.

    • What You'll Bring To The Team

    • 5-7 years of product marketing experience in SaaS, with a focus on mid-market solutions.
    • Demonstrated success in developing and executing GTM strategies and sales enablement programs.
    • Strong analytical skills and the ability to translate market research and customer insights into strategic actions.
    • Excellent communication skills, with the ability to craft compelling product narratives and sales collateral.
    • Proficient in leveraging customer insights and data-driven testing to optimize product positioning and drive growth.
    • Familiarity with SaaS metrics and a deep understanding of market dynamics in the mid-market segment.
    • Experience working cross-functionally with product, sales, and marketing teams to drive integrated product strategies.
    • Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).

    Our Values

    We look for excellence: individuals that are better than we are and not only meet our values but bring value to our teams.

    Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. Think you have what it takes, but not sure you check every box? Apply to the role anyway. We'd love to talk and determine together whether you could be a great fit!

    We are committed to providing an environment that is inclusive and accessible. Versapay is an equal opportunity employer and considers all applicants for employment without discrimination. Please let us know if accommodation for the recruitment/interview process is required and we will work with you to make sure your needs are addressed.

    Seniority level
    • Mid-Senior level
    Employment type
    • Full-time
    Job function
    • Marketing and Sales

    Referrals increase your chances of interviewing at Versapay by 2x

    Get notified about new Product Marketing Manager jobs in Canada.

    Canada CA$70,500.00-CA$88,125.00 2 weeks ago

    #J-18808-Ljbffr
    Apply Now!
    Similar Jobs ( 0)
    -- View More Similar Jobs --