Product Marketing Manager/Director, Mid-Level - Jobright.ai : Job Details

Product Marketing Manager/Director, Mid-Level

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Product Marketing Manager/Director, Mid-Level

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Job Summary:

A-CAP Services LLC is a rapidly growing organization that owns and operates multiple insurance companies and ancillary insurance businesses. They are seeking a creative and energetic Product Marketing Manager/Director to oversee the marketing of their annuity and life insurance product lines, focusing on strategic marketing plans and collaboration with sales teams to enhance market position and drive growth.

Responsibilities:

• Develop and implement strategic marketing plans for annuity and life insurance products, in the independent agent, bank and broker-dealer channels, focusing on the benefits and value they provide to customers while also increasing market penetration and driving growth

• Work closely with the sales and distribution teams to position our carrier's products and effectively communicate their value proposition to customers and agents.

• Design and execute comprehensive marketing campaigns for annuity and life insurance products across various channels, including digital, print, and events

• Create compelling marketing collateral such as flyers, presentations, case studies, advertisements, social media, and digital content to effectively communicate product features, benefits, and key differentiators

• Lead the development of go-to-market strategies for new product launches and enhancements to existing products

• Design, develop and manage product materials such as brochures, rate sheets, product guides and competitive scorecards, and ensure they are kept current and delivered to internal and external stakeholders.

• Conduct competitive analysis and create competitive scorecards that compare product features, benefits, and differentiators to top competitors in the market.

• Conduct market research to identify trends, customer preferences, and opportunities for product differentiation

• Analyze performance metrics and feedback from customers, advisors and distribution to measure the effectiveness of marketing strategies and make data-driven recommendations for improvements

• Stay informed about industry trends, regulatory changes, and emerging market opportunities to keep the product offerings relevant and competitive

• Partner with sales and distribution teams to develop sales tools and training materials that support product understanding and sales effectiveness

• Coordinate with customer service and third-party administration teams to ensure a positive customer experience and address any product-related issues

• Engage with external stakeholders, such as brokers and financial advisors, to promote products and gather feedback for continuous improvement

• Ensure all marketing materials and activities comply with industry regulations and company policies

• Monitor changes in regulatory requirements affecting annuity and life insurance products and adjust marketing strategies accordingly

Qualifications:

Required:

• Bachelor's degree in Marketing, Business, Finance, or a related field.

• 5+ years of experience in product marketing within the insurance or financial services industry, with significant experience in annuities and life insurance.

• A positive can-do attitude and the ability take a project from concept to reality.

• Demonstrated success in launching and managing both annuity and life insurance products.

• Strong understanding of annuity and life insurance product features, benefits, and market dynamics, including distribution channels.

• Exceptional communication and presentation skills, with the ability to convey complex concepts clearly and persuasively.

• Proficiency in marketing analytics tools and techniques, with a strong ability to interpret data and drive decision-making.

• Experience working with cross-functional teams and managing multiple projects in a fast-paced environment.

• Detail-oriented with excellent organizational and project management skills.

Preferred:

• Advanced degree or relevant professional certifications (e.g., CFP, CLU)

Company:

A-CAP provides solutions and services to policyholders, insurers, and capital partners. Founded in 1925, the company is headquartered in New York, New York, USA, with a team of 501-1000 employees. The company is currently Late Stage.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesSoftware Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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