Product Marketing Director, Member Engagement - LendingClub : Job Details

Product Marketing Director, Member Engagement page is loadedProduct Marketing Director, Member EngagementApply locations San Francisco, CA time type Full time posted on Posted 5 Days Ago job requisition id R0006856Current Employees of LendingClub: Please apply via your internal Workday Account

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club !

About the RoleWe're looking for a Product Marketing Director to drive Member Engagement and lead end to end product strategy. You will leverage our suite of product offerings across Lending (Personal loans, Auto refi, Purchase Finance), Banking, DebtIQ (credit monitoring), Digital App, etc. and orchestrate optimal customer journeys by segment and channel.The ideal leader for this role brings a strategic, creative, analytical and results-oriented growth mindset. Armed with a passion for finding unique and innovative ways to market products, acquire and engage members, you'll bring together an incredible team of marketers to create activities that drive the revenue, growth, and brand value. This includes identifying an optimal cross sell, offer hierarchy and rotation strategy. Product Marketing is the heartbeat of the company and the voice of the customer; you will keep the organization connected to our member needs through research and analysis to ensure we continually innovate to serve them best.This is a highly visible role that requires partnership with leadership across business lines, marketing, product, engineering, risk and finance. This is a great opportunity for someone with demonstrated Product and Growth-marketing experience, and who is excited to build upon the current capabilities for one of the company's most important growth vectors.What You'll Do

Be the Voice of the Members

• Develop a deep understanding of customer needs, competitive landscape, and market trends to inform product and marketing strategy
• Partner with the brand team to define an d optimize Membership value proposition and build go -to-market strateg ies across channels and customer segments
• Drive continuous product iteration through research, testing, and customer feedback to enhance positioning and value delivery

Lead Strategy & Execution

• Lead development and execution of marketing strategies to increase adoption of products like DebtIQ , mobile app engagement, and cross-buying across lending and banking solutions
• Define and manage annual and quarterly engagement roadmaps aligned to KPIs (e.g., app downloads, MAU, product-per-member growth
• Collaborate with channel owners, product, and marketing ops to build integrated campaigns and GTM plans that ensure cohesive execution and innovation
• Optimize the end-to-end customer journey, including funnel performance, new feature rollout, and in-app engagement, in collaboration with the product team
• Produce compelling content to promote LendingClub's products, services, and member benefits.
• Champion personalization and data-driven marketing to deliver relevant, timely member experiences

Innovation

• Collaborate with product and marketing teams to evolve membership offerings and translate marketing needs into actionable product requirements
• Partner with product leadership to develop member centric experiences that reward and recognize member loyalty

Leadership

• Lead cross-functional teams through change, growth, and innovation cycles with clear goal setting across product lines and channels
• Establish strong cross-team engagement models and measurement frameworks to drive alignment and flawless execution

Compliance

• Champion compliance with all relevant regulatory standards and internal policies across all product marketing initiatives, messaging, and collateral. This includes working proactively with legal, compliance, and risk teams to gain necessary approvals and ensure continuous adherence

About You

• 10+ years of relevant marketing management experience including research, positioning, messaging, and product launches in a B2C environment. Financial services experience a plus
• 8+ years of experience in big product/performance marketing, cross-sell and lifecycle marketing experience
• Passionate for driving growth through innovative product management and GTM strategies, and for solving complex problems
• Experience driving app download and engagement strategies
• Demonstrated data-driven decision-making used to drive adoption and inform positioning and go to market strategy
• Demonstrated ability in driving engagement and repeat business from existing customer base
• Ability to think strategically and translate strategy into actionable plans/tactics across a cross-functional matrix organization
• Exceptional leader with ability to prioritize competing demands, opinions and maximize team performance
• A compelling storyteller with a strategic and analytical mindset; you have deep experience engaging and educating a senior executive audience
• Have excellent written, verbal, and visual communications skills
• An ability to sell ideas well through creative and innovative presentations
• Bring extraordinary social skills; ability to build positive relationships with cross-functional team members and lead through influence
• A high-energy and willing attitude—you love to jump in and help wherever you can
• Bachelor's degree required, MBA is a plus

Work LocationSan FranciscoWe are currently working a hybrid schedule and our teams are in-office Tuesdays, Wednesdays, and Thursdays.Time Zone RequirementsPrimarily PTTravel RequirementsIf you need to travel for work, LendingClub will cover your travel related expenses.CompensationThe target base salary range for this position is157,000-180,000.The position is also eligible to receive a bonus (which is based on company performance, employee performance and eligible earnings),equity , and benefits. Our salary ranges, other compensation and benefits offeredare determined by role, experience level and location.We're creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs,flexibletime off policiesfor salaried employees, up to 16 weeks paid parental leave and more.#LI-Hybrid#LI-HB1

LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at [email protected].

About Us

At LendingClub, we're helping millions of Americans take control of their financial lives. We help people with respect and fairness, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help put millions of Americans on a path to financial success.

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