Product Marketing Associate Director - Wolters Kluwer N.V. : Job Details

Market Research: Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis. Product Expertise: Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition. Product Launches: Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing. Campaign Execution: Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning. Lead Generation: Collaborate ...Marketing, Director, Associate, Product Management, Leadership, Sales, Business Services, Technology