Product Marketing Analyst-Metal Fabrication - EG4 Electronics : Job Details

About the Role We are seeking a detail-oriented and strategic Product Marketing Analyst with experience in metal fabrication to support the go-to-market success of EG4's fabricated mechanical products, including enclosures and related hardware. This role will be responsible for analyzing and managing the 4Ps of marketing-Product, Price, Place, and Promotion-with a strong focus on using market insights to drive early-stage product strategy and execution. The ideal candidate will have a strong blend of marketing analysis skills and technical understanding, along with the ability to work cross-functionally to shape product strategy, optimize market positioning, and support internal and external communications. Key ResponsibilitiesMarket Strategy & Analysis

• Act as the voice of the market by identifying customer needs, emerging trends, and competitive gaps-particularly in the metal fabrication plus energy generation and storage space.
• Partner with product managers and business leaders to recommend new product opportunities before formal product definition begins.
• Conduct ongoing market research to support business cases, product prioritization, and strategic planning.
• Gather voice-of-customer input through site visits, pilot programs, and sales collaboration.
• Define and track KPIs for post launch product success (e.g., revenue, margin, adoption, return rate).

Product

• Translate complex product features and technical specs into compelling messaging and positioning.
• Collaborate with product and engineering teams to ensure alignment between market needs and product design.
• Benchmark competing products and support positioning that highlights EG4's advantages.

Price

• Conduct competitive and market-based pricing analysis to support price positioning, profitability, and growth strategies.
• Recommend pricing frameworks that reflect market conditions, customer segments, and internal cost structures.
• Support promotional pricing programs in collaboration with sales leadership.

Place

• Evaluate performance across sales channels including direct, distribution, and ecommerce.
• Recommend go-to-market strategies based on customer segmentation and buying behaviors.
• Support sales enablement efforts with tools that improve visibility and effectiveness in key markets.
• Position products effectively based on features, benefits, and value proposition.

Promotion

• Collaborate with the marketing team to develop campaign content, product launch materials, sales collateral, and training resources.
• Contribute to internal and external communications including product briefs, spec sheets, website updates, and email content.
• Track campaign performance, generate reports, and recommend adjustments to increase engagement and reach.

Qualifications

• Experience or exposure to metal fabrication, sheet metal design, or mechanical product lines is highly preferred.
• 2-4 years of experience in product marketing, marketing analytics, or product strategy.
• Solid understanding of the 4Ps of marketing and how to apply them in a technical or industrial setting.
• Strong communication, analytical, and presentation skills.
• Proficiency with Excel, PowerPoint, and marketing tools; experience with NetSuite or other ERP/CRM systems is a plus.
• Bachelor's degree in Marketing, Business, Engineering, or a related field.

Physical Requirements: This position may require the ability to perform tasks that involve sitting, standing, walking, lifting, computer work and other physical activities. Candidates should be able to meet these physical demands with or without reasonable accommodations. EG4 Electronics Perks:

• Medical.
• Dental.
• Vision.
• Supplemental life.
• PTO.
• Company-branded merchandise.
• Community events.
• Company-funded continued education opportunities.
• Discounts and perks through locally owned businesses.

EEO Statement:

• EG4 Electronics is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.