Private Client Outreach Specialist - Private Pay Division - Truecare Homecare Agency : Job Details

Company Overview:

At True Ventures Group ( TVG ), we are more than a leader in community-based healthcare—we are catalysts for meaningful change. Our mission is to identify and nurture business opportunities that drive innovation, enhancing the health and well-being of the communities we serve.

Our unwavering commitment to expanding access to care and promoting health equity fuels everything we do. We empower underserved populations with a diverse range of home-based care services, including Home Health Aide (HHA) services, Remote Patient Monitoring (RPM), Chronic Care Management (CCM), Independent Living Skills Training (ILST), Home and Community-based (HCBS) Waiver Programs, Community Health Initiatives (CHI), Nutrition, Behavioral Health and Home Infusion Nursing services. By navigating the complexities of the healthcare system, we ensure that high-quality care reaches those who need it most—helping individuals thrive at home with dignity and independence.

At TVG, we don't just shape businesses—we shape the future of care. Through strategic innovation, deep expertise, and an unwavering focus on excellence, we deliver transformative healthcare solutions that make a lasting impact. Together, we are redefining community-focused care and setting new standards for what's possible.

Position Title: Private Client Outreach Specialist – Private Pay Division

Position Title: Senior Private Client Outreach Specialist & Marketing Lead - Private Pay Division

Job Summary: We have multiple openings in the Private Client/Private Pay Division and are seeking three dynamic professionals to join our team:

• Two Private Client Outreach Specialists with 3–5 years of marketing, outreach, or business development experience in home care, telehealth, healthcare services, luxury hospitality, or elder services.

• One Senior Private Client Outreach & Marketing Lead with 10+ years of proven sales leadership experience who will drive and oversee marketing efforts for the entire Private Pay Division.

In these roles, you will cultivate high-value referral relationships with elder law attorneys, financial advisors, geriatric care managers, boutique rehabilitation centers, hospital discharge planners, and private practice clinicians. You will be responsible for increasing brand awareness, identifying new business opportunities, and generating referrals that convert into private pay cases. Your ability to build trust and communicate the unique value of TVG's premium services will be essential to your success.

Responsibilities:

• Referral Generation: Actively develop a pipeline of qualified private pay referrals by nurturing relationships with affluent families and their trusted advisors.

• Market Expansion: Identify and pursue new referral channels within high-net-worth communities, including luxury senior living, concierge medical practices, private fiduciaries, estate planning networks, and more.

• Value Proposition Communication: Demonstrate a deep understanding of TVG's premium service offerings, articulating our concierge approach and Points of Difference (PODs) to differentiate from traditional home care and telehealth providers.

• Relationship Building: Build meaningful, ongoing relationships with professional referral sources through consistent outreach, thoughtful follow-up, and personalized engagement.

• Event Representation: Host and attend events, private workshops, networking meetings, and client-facing seminars to showcase TVG's offerings.

• CRM Management: Maintain meticulous records of interactions and referral source development using Salesforce, ensuring timely updates and follow-through.

• Collaboration: Partner with the Private Client intake team and care coordination team to ensure a smooth transition from lead to service start.

• Market Intelligence: Monitor industry trends, competitor positioning, and referral source feedback to refine outreach strategies and improve performance.

• White-Glove Engagement: Serve as a brand ambassador who embodies discretion, professionalism, and hospitality in every interaction.

Qualifications:

For Outreach Specialists (3–5 Years Experience):

• Bachelor's degree in Marketing, Business, Healthcare Administration, or related field.

• 3–5 years of experience in sales, outreach, or business development within home care, private healthcare services, luxury hospitality, or elder services.

• Strong presentation, negotiation, and relationship management skills.

• Familiarity with the needs and expectations of high-net-worth families and private care referral networks.

For Senior Outreach & Marketing Lead (10+ Years Experience):

• Bachelor's degree required; advanced degree preferred.

• 10+ years of proven sales leadership and strategic marketing experience, preferably in private healthcare or related industries.

• Demonstrated track record of building and leading high-performing outreach teams.

• Expertise in developing division-wide marketing strategies and overseeing execution.

For All Roles:

• Fluency in Spanish is a plus, not a requirement.

• Proficiency in Salesforce or similar CRM software.

• Self-starter with the ability to manage time and priorities independently.

• Must have a valid driver's license and reliable transportation for regular fieldwork.

Equal Opportunity Employer True Ventures Group provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

Department

Community Outreach

Employment Type

Full-Time

Minimum Experience

Experienced

Compensation

$85k - $100k per year