PR and Communications Manager - Silhouette Group : Job Details

Silhouette is the largest independent eyewear manufacturer in the world. We are the market leader in rimless eyewear, designing high-quality products that complement each customer's own sense of style. Outstanding quality combined with unique aesthetics give our brand its allure, giving every glasses-wearer the ability to build the perfect frame. Our eyewear is handcrafted in Linz, Austria under uncompromising quality and sustainability guidelines. We are proud to be an Austrian family-owned business with a strong international focus and global approach. We pride ourselves on having “simply the best eyewear in the world”.

Why Silhouette?

Silhouette is a family-owned business focused on respectful and open-minded relationships with employees, customers, suppliers, and consumers. We recognize the importance of having a work-life balance. This position is based in our Midtown Gallery, with a hybrid schedule. We take pride in creating a positive, inclusive, collaborative, and rewarding work environment for all employees. It is our responsibility to recognize and encourage valiant efforts towards innovation in day-to-day business practices.

Job Overview

As the PR & Communications Manager, you will shape and drive Silhouette Eyewear's public presence across the U.S. market. Your mission is to elevate brand awareness and emotional connection with both consumers and eyecare professionals through compelling communication strategies. Leveraging insights, storytelling, influencer partnerships, and a deep understanding of Silhouette's brand values, you will oversee strategic PR initiatives, media relations, communication campaigns, and brand activations that bring our positioning to life.

Essential Duties & Responsibilities: include the following. Other duties may be assigned.

• Deeply understand and champion Silhouette's brand positioning, ensuring all communications authentically reflect our identity, values and voice.
• Develop and execute a comprehensive PR and communications strategy aligned with marketing objectives and global brand direction.
• Manage external PR agency and Product Placement agency, ensuring consistent performance, accountability and brand integrity.
• Lead integrated communications initiatives that elevate brand desirability and visibility among key audiences, including Eyecare Professionals, consumers, media, industry stakeholders.
• Own the strategic planning and execution of the communications calendar, including trade activations, consumer-facing events, and media engagement opportunities.
• Drive media relations efforts - draft and distribute press releases, secure interviews and feature stories, and manage press coverage across traditional and digital channels.
• Oversee editorial calendar and ensure timely content development, proofreading for tone, accuracy, and alignment with brand guide
• Provide regular updates, detailed timelines, and communication calendars to headquarters and stakeholders to maintain alignment and momentum.
• Budget Responsibility: Media, PR, Trade Shows, Events - coordinate with Marketing Analytics Coordinator to plan and track
• Coordinate with HQ and agency on social media strategy and work with brand appropriate influencers to develop stories that can spread in these channels
• Lead the communications and activation strategy for the NYC Silhouette Showroom, utilizing the space to create meaningful experiences for Eyecare Professionals, influencers, VIPs, media partners, and end consumers.

Skills:

• Self-starter with entrepreneurial spirit
• Excellent writing, editing, and presentation skills
• Strong leadership, organizational, and multitasking abilities
• Ability to collaborate cross-functionally and build strong internal/external relationships
• Strategic thinking with attention to detail and brand voice

Minimum Requirements:

Education: Bachelor's degree in Marketing, Communications, Public Relations or related field

Experience: Minimum 5 years in public relations, communications, or brand marketing; experience in eyewear, luxury, fashion, or beauty industries preferred

Software: Proficiency in Microsoft Office and familiarity with media monitoring tools and social media platforms

Travel: Must be available for domestic and occasional international travel

Location: Manhattan (based out of Silhouette Showroom near Bryant Park ) - Hybrid schedule

Physical Demands: Must be able to lift and carry at least 25 pounds, push, pull, sit, stand, bend and twist as necessary.

Silhouette Optical Ltd is an Equal Opportunity Employer