Performance Marketing Manager - RAMP : Job Details

About Ramp Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp's all-in-one solution is designed to save businesses time and money, and free finance teams to do the best work of their lives. Our mission is to help build healthier businesses, and it's working: over 15,000 businesses on Ramp to save an average 5% and close their books 8x faster. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables tens of billions of dollars in purchases each year. Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies-Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One-as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. In 2023, Ramp was named Fast Company's #1 Most Innovative Company in North America, LinkedIn's #1 Top Startup in the U.S., a CNBC Disruptor, and a TIME100 Most Influential Company. About the role Ramp is in a critical phase of growth, and this role is responsible for helping manage and grow our robust performance marketing program to help drive new customers to Ramp. You'll work directly with an experienced performance marketing team supporting creative, analytical, and technical resources to deliver on ambitious growth goals. This is a key role where you will be uniquely positioned to impact Ramp's growth by building and scaling some of the company's fastest-growing channels. What you'll do

• Drive revenue and SQL growth by owning and scaling a variety of performance marketing channels.
• Develop systems and processes for testing, optimizing, and scaling successful performance-driven campaigns.
• Track and analyze performance throughout the entire funnel, from ad frequency to conversion rates at each step in the user journey.
• Partner with analytic and technical teams to ensure data integrations between the ad platforms and our internal systems are robust and resilient.
• Partner with copywriting and creative resources to continuously improve the click-through rate and conversion rate of the campaigns.
• Regularly communicate insights and trends in the performance marketing landscape to the broader growth organization.

What you'll need

• 5+ years of total experience, including work in performance marketing at a high-growth technology company.
• Experience running B2B advertisements on Google search and Bing search.
• You're a master of data analysis and have an exceptional ability to draw key insights from both quantitative and qualitative data.
• You have a get things done mentality; you can dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy.
• You are creative and can see how the pieces of a complex problem fit together; you feel comfortable challenging assumptions when they are not well-based.

Compensation

• The annual salary/OTE range for the target level for this role is $127,500-$150,000 + target equity + benefits (including medical, dental, vision, and 401(k)

Benefits (for U.S.-based full-time employees)

• 100% medical, dental & vision insurance coverage for you
  • Partially covered for your dependents
  • One Medical annual membership
• 401k (including employer match on contributions made while employed by Ramp)
• Flexible PTO
• Fertility HRA (up to $5,000 per year)
• WFH stipend to support your home office needs
• Wellness stipend
• Parental Leave
• Relocation support
• Pet insurance