Omnichannel Retail Marketing Intern - Lactalis American Group : Job Details

Omnichannel Retail Marketing Intern

Trade Marketing Job Type Full-time, Temporary, Internship Description **S****ummary****: 12-month PAID internship opportunity,** at our New York City location where the Omnichannel Retail Marketing Intern will assist the Senior Manager, Category Management in managing all aspects of digital and in-store shopper marketing activations, as well as select

E-Commerce programs for all Lactalis American Group brands, specifically Galbani, Prsident, Parmalat, Black Diamond.

**Essential Duties and Responsibilities** include the following. Other duties may be assigned.

- Help execute retailer-specific digital marketing campaigns including banner ads, social media, brand pages etc.

- Develop Shopper Point of Sale material & own inventory tracking.

- Execute digital coupons, analyze results and present to the Sales and Marketing Teams.

- Develop sell sheets and communicate to the appropriate stakeholders.

- Manage the calendar of all shopper Marketing and E-Commerce activities.

- Help analyze campaigns by pulling syndicated data such as IRI.

- Gather creative assets from the Marketing Teams for relevant campaigns and coordinate with vendors.

- Help analyze E-Commerce activations by pulling reports and interpreting results.

- Help develop and publish A+ product content for E-Commerce use in collaboration with vendors and Marketing.

**Qualifications****:**

- Highly organized with experience managing multiple projects and priorities while managing workflow in a deadline-driven and service-focused environment.

- Strong interpersonal skills including ability to maintain strong professional relationships with a diverse range of groups, and associates in different locations.

- Knowledge of syndicated data such as IRI a plus.

- Good problem-solving skills.

- Very good analytical skills.

- Excellent attention to detail.

Requirements **Education and/or Experience****:**

- Bachelors Degree in Business/Communication, Data Science, computer science or related field.

- Knowledge of syndication channels and content service providers.

- Prior or relevant experience in E-Commerce and/or Consumer Packaged Goods (CPG) preferred.

- Knowledge of Salsify a plus.