NYU Student Marketing Director - Follett Corporation : Job Details

Join the Follett Team where employees are valued, respected, and offered career paths throughout its many campus locations. Follett Higher Education is a leading educational service provider and omnichannel retailer, providing students, faculty, staff, parents, and fans with the course materials, learning tools, and retail services needed to successfully support the collegiate journey. Follett Higher Education supports over 6 million students through its 1,100 physical and 1,750 eCommerce campus stores across North America. The Student Marketing Director will lead local marketing tactics on campus, via in-store and social media efforts, driving traffic, overall awareness, and sales for campus stores. Responsibilities Social Marketing: Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/ X, YouTube, LinkedIn, etc.). Execute on guidance provided by the Senior Social Media Manag...Marketing Director, Marketing, Director, Media Manager, Social Media, Store Director, Business Services