Media Director - Catalyst Brands LLC : Job Details

The Director, Media will architect and lead paid media strategies across all channels for our Lifestyle (Aéropostale, Nautica, Lucky Brand) and Iconic (Brooks Brothers, Eddie Bauer) brands. Reporting to the VP, Media & RMN, this role will oversee paid media efforts across full-funnel campaigns, ensuring media activations drive new customer acquisition, brand relevance, and business growth. The ideal candidate brings a proven track record of leading breakthrough brand campaigns and connecting brands with new audiences in innovative and impactful ways.

KEY RESPONSIBILITIES

● Integrated Media Strategy: Develop and implement paid media strategies that deliver brand building and business performance across retail stores and ecommerce for multiple brands.

● Brand Campaign Leadership: Partner with brand leadership on the planning and execution of brand campaigns designed to drive relevance with new consumer segments, leveraging cultural insights and bold storytelling.

● Team Leadership: Manage, mentor, and develop a high-performing team of media professionals, fostering a collaborative and growth-oriented culture.

● Customer Engagement: Build media strategies that foster meaningful relationships with customers, driving engagement, loyalty, and lifetime value.

● Performance Optimization: Oversee continuous optimization of campaigns to maximize ROI and sustain long-term brand health using data-driven approaches and test-and-learn methodologies.

● Agency and Vendor Management: Manage agency partnerships to ensure flawless execution, deliver impactful media outcomes, and drive continuous innovation aligned with brand and business goals.

● Budget Ownership and ROI: Manage a multi-million-dollar paid media budget, allocating investments effectively to deliver against key brand and business KPIs.

● Analytics and Reporting: Collaborate with Analytics and Consumer Insights teams to establish measurement frameworks, analyze performance, and deliver actionable insights and executive-level reporting.

● Cross-Functional Collaboration: Work closely with brand marketing, creative, CRM, ecommerce, and merchandising teams to deliver integrated, customer-centric media strategies.

● Innovation and Test-and-Learn Culture: Champion a culture of innovation by testing emerging platforms, creative formats, and new media partnerships to maintain a competitive edge.

● In-Store and Ecommerce Synergy: Strategize omnichannel media efforts that seamlessly bridge digital and in-store experiences through targeted campaigns and location-based activations.

QUALIFICATIONS

● 8-12 years of experience leading media strategy and execution.

● Expertise across the full media ecosystem, including digital, social, programmatic, retail media, and traditional channels.

● Proven experience managing significant media budgets and delivering strong revenue and brand equity outcomes.

● Demonstrated success leading brand campaigns that drive engagement and acquire new audiences.

● Proven experience managing, mentoring, and developing high-performing teams.

● Strong analytical skills with a track record of leveraging data for optimization and strategic decision-making.

● Exceptional leadership, communication, and cross-functional collaboration skills.

● Bachelor's Degree required

Pay is based on several factors including but not limited to position offered and work experience. In addition to your salary, Catalyst Brands offers a benefits package, including health care (medical, prescription, dental, vision), company paid life insurance and long term disability, 401(k) plan with company match, paid time off programs starting with minimum 15-days based on role, overtime pay (if hourly), flexible work schedule, and a generous employee discount program (all benefits are based on eligibility). Additional information regarding the benefits for this position can be found here:

Reasonable Accommodation

The Company is committed to providing reasonable accommodation to enable qualified employees with disabilities to perform the essential functions of their jobs as required by the Americans with Disabilities Act (ADA).

Catalyst Brands is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law (“Protected Characteristics”).

Physical Requirements

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards.
• Ability to maintain regular and timely attendance consistent with the ADA, FMLA and other federal, state and local standards.
• Ability to remain in a stationary position for up to 8 hours per day
• Ability to constantly operate a computer, other office equipment and look at a monitor for up to 8 hours per day
• Ability to clearly and accurately communicate and exchange information verbally, in writing, or through other means in person, telephonically, or through virtual communication methods
• Ability to reach at or below shoulder level
• Ability to carry equipment, move boxes/samples, etc.

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesRetail Apparel and Fashion

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Tuition assistance

Disability insurance

Paid maternity leave

Paid paternity leave

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