Marketing Specialist - Institech : Job Details

Job Description Join Our Team as a Marketing Specialist Are you passionate about leveraging digital platforms to drive growth and engage audiences? Do you thrive in dynamic environments where creativity meets strategy? If so, we have an exciting opportunity for you! About Us We are a medium-sized company based in the heart of the Midwest, dedicated to the Digital Print and 3D Additive Manufacturing Industries. As we continue to expand our reach and enhance our brand presence, we are seeking a talented Marketing Specialist to join our team. Role Overview As our Marketing Specialist, you will play a pivotal role in managing our digital presence and enhancing our online engagement. You will be responsible for overseeing our website, digital commerce strategies, outside agency management and the creation of compelling marketing materials that resonate with our target audience. This role also includes managing our CRM, paid advertising, analytics, and coordinating the work of our external digital agency. Key Responsibilities • Website Management: Ensure our website is up-to-date, user-friendly, and optimized for SEO and conversions. • Agency Oversight: Direct and collaborate with our external digital marketing agency on strategy execution and ensure accountability across all active campaigns. • Digital Commerce: Drive our digital commerce strategy, including online sales channels and e-commerce platforms. • Content Creation: Develop engaging content for various marketing channels, including social media, email campaigns, and digital advertising. • Campaign Management: Plan and execute marketing campaigns to support product launches, promotions, and brand initiatives. • Analytics and Reporting: Monitor and analyze digital marketing efforts using web analytics tools to optimize performance and ROI. • PPC Management: Oversee paid search campaigns (Google Ads), including budget allocation, keyword strategy, and performance tracking. • CRM Management: Maintain and segment customer and prospect lists using Nutshell CRM to support outbound marketing and lead generation efforts. • KPI Tracking: Conduct bi-weekly reporting on key marketing performance metrics to guide campaign optimization. • Collaboration: Work closely with cross-functional teams including Sales, Product Development, and Customer Service to align marketing strategies with business objectives. • Lead Generation: Take ownership of our inbound marketing strategy that generates leads on a consistent weekly basis. Why Join Us? Our vision is to help our customers PRINT BRILLIANT. We are a preferred resource for wide format and 3D equipment, supplies, service, and consulting. For over 30 years, our experienced team has been dedicated to helping customers find the best solutions for their needs. Requirements • Bachelor's degree in Marketing, Communications, or related field. • Proven experience in digital marketing, including website management and the use of HTML language, e-commerce, and content creation. • Strong understanding of SEO, SEM, PPC, and digital advertising best practices. • Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (e.g., WordPress). • Creative thinker with excellent communication and project management skills. • Competent use of Adobe Creative Suite and related digital design tools. Benefits Benefits: • Dental insurance • Health insurance • Paid time off • Retirement plan Schedule: • 8 hour shift • Day shift • Work Location: In person