Marketing Specialist - BOLT : Job Details

About us

bolt provides P&C insurers the ability to increase customer acquisition and retention rates through an end-to-end SaaS-based digital distribution platform including a tightly integrated market network of products, people, and processes.

bolt Solutions enables carriers to bundle their products with other carrier s products to meet the demands of today s consumers through the digital channels they prefer.

In this position you will

bolt s Marketing Specialist will develop and execute marketing campaigns across multiple channels that help drive sales, promote products, and increase brand awareness. You will play a critical role in the team s overall marketing efforts, taking the initiative and working with cross-functional teams to deliver effective marketing programs that will drive growth. The ideal candidate should be equally proficient with day-to-day marketing activities and long-term strategy development and execution and be able to work across different marketing disciplines under tight deadlines to meet customer and company s changing requirements.

At bolt, marketing is a critical enabling function to grow the business and achieve our ambitious growth agenda. This is an opportunity to make a significant impact, and help be part of a growing marketing team.

***MUST BE LOCATED IN THE AUSTIN, TX AREA

You will be responsible for

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Establish positioning, identify target audiences, and develop and execute marketing plans with specific objectives across different channels and segments.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Be able to handle deadlines and manage your own time successfully.

You will require the following qualifications and skills

• Experience creating various types of content, such as emails, website copy, press releases, blog content, etc.
• 3-5 years experience producing content and running an editorial calendar
• Strong ability to multitask and coordinate between different groups to develop a story
• 1-2 years experience with HubSpot or a similar CRM platform
• Great time management skills and ability to meet publishing deadlines
• Excellent communication skills
• Insurance industry experience is highly preferred
• Bachelor's degree in English, Communications, Marketing, or a related field

What you'll get

• Three different medical plans to suit your and your family
• Dental and vision insurance
• Unlimited Flexible PTO plan
• 401k Program & match
• Paid family leave; we believe in fully supporting new parents
• A clear career path with opportunities for development, both personally and professionally