Marketing Specialist, Channel Partner - Blue Bird Corporation : Job Details

Reporting to the Marketing Manager, the Channel Partner Marketing Specialist, will take lead and be responsible for developing and execution on the channel partner strategy. This role will be pivotal in supporting our network of dealers with their marketing needs. The Channel Partner Marketing Specialist will also be instrumental in analyzing market trends and insights. ESSENTIAL DUTIES AND RESPONSIBILITIES Development and execution of channel marketing strategies that align with overall business goals and objectives. Manage the relationship with channel partners, ensuring they have the resources and support needed to successfully promote and sell our products. Work with 3rd party vendor to order and maintain stock of print materials available for channel partners. Monitor and report on the effectiveness of channel marketing initiatives, providing insights and recommendations for continuous improvement. Execute channel marketing programs: Monitor, record, and analyze ROI Collaborate wi...Marketing Specialist, Marketing, Specialist, Marketing Manager, Project Management, Skills, Manufacturing, Business Services