Marketing Research & Insights Lead - Lutron Electronics Co. : Job Details

Lutron is seeking a forward-thinking and customer-centric Manager to lead our market intelligence and customer strategy efforts, based out of New York City, NY or Conshohocken, PA. In this pivotal role, you will be instrumental in shaping how we understand and engage with our commercial audiences—including architects, contractors, engineers, developers, key corporate end-users, and integrators—by delivering actionable insights that fuel innovation, sharpen differentiation, and accelerate growth.

• Customer & Market Insights: Lead voice of customer research to uncover needs, behaviors, and pain points across key commercial personas. Analyze customer behavior, product usage, and market dynamics to inform product development, channel strategy, and marketing campaigns.

• Marketing Intelligence & Competitive Benchmarking: Monitor competitors, pricing models, and emerging technologies in lighting, shading, and smart control systems. Deliver actionable recommendations to influence business, product, and marketing strategies. Track trends in smart building technologies, energy efficiency, daylighting, and automation.

• Strategic Segmentation & Persona Development: Develop detailed customer personas and audience segments based on project type and building application. Enable targeted campaign strategies and tailored messaging.

• Customer Journey Mapping & Experience Optimization: Map the full customer journey from specification to installation and post-sale engagement. Identify friction points and collaborate with internal teams to improve customer experience and retention.

• Competitive Analysis: Conduct in-depth benchmarking across lighting, shading, and control systems to identify market gaps, pricing strategies, and innovation opportunities.

• Testing & Optimization: Lead A/B and multivariate testing initiatives to validate messaging, product positioning, and campaign effectiveness across digital and traditional channels.

• Bachelor's degree in Marketing, Business, Engineering, or a related field (MBA preferred).
• 10+ years of experience in B2B and B2C marketing, preferably in architecture, engineering, or design industries.
• Proven track record in customer research, insights, and strategic marketing.
• Strong analytical and storytelling skills with experience in tools like Power BI, Tableau, or similar.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Deep understanding of the construction project lifecycle and specification process.
• Experience collaborating with product, sales, and engineering teams in a matrixed environment.

Starting pay (NY): $140,000 - $175,000 per year; benefits include 401k match, health, dental, and life insurance, paid vacation, flexible spending accounts, and tuition reimbursement.

Lutron Electronics' position as a worldwide leader in innovative lighting control and shading solutions has enabled consistent growth. Our company is known for quality, broad technology offerings, and a strong commitment to customer service. We invest in new technologies, expand our capabilities and global presence, and attract top talent. Build your career with us and enjoy competitive compensation and benefits while exploring opportunities for growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, visit www.lutron.com.

Lutron Electronics is an Equal Opportunity – Affirmative Action – Employer. We welcome qualified applicants regardless of race, color, religion, sex, national origin, age, disability, or genetics.