Marketing Product Manager (EUSPM) - PENTAX Medical Americas : Job Details

Product Marketing Manager (EUSPM) — PENTAX Medical. We are an established medical device leader preparing for high growth and seek to invest in a collaborative and encouraging work environment. Our mission is to improve the standard of patient care and quality of healthcare delivery by providing the best endoscopic products and services with a focus on QUALITY, CLINICALLY RELEVANT INNOVATION, and SIMPLICITY.

PENTAX Medical is proud of its comprehensive benefits program and generous Paid Time Off and Holiday policy.

• Prepare for the launch of the U.S. EROPs. Create a launch strategy that delivers a timely launch, with materials supporting widespread adoption and an educated/prepared market as a priority.
• Specify market requirements for current and future products by conducting market research and ongoing visits to key opinion leaders (KOLs), nurses and administrators.
• Identify and communicate new product and feature opportunities to the GPM group.
• Provide financial and technical justification for product selection and definition.
• Participate in new product development teams to evaluate future product opportunities.
• Become an expert and clinical owner for products designated for regional launch; understand the market and its applications.
• Develop a product introduction plan including advertising and promotional initiatives with marketing communications and sales; identify selling opportunities (e.g., trade expositions, conferences).
• Lead annual planning for product lines, including communication plans, clinical plans, forecasting, risk assessment, and structural recommendations.
• Collaborate with cross-functional partners (operations, sales, sales support, marcom, global product management, etc.) and act as a hub in the product management model.
• Provide leadership of local product launches through all phases of pre-launch activities, including inventory planning, regulatory compliance, product evaluations, sales training, and order processing readiness.
• Develop sales strategies addressing competitive activity; analyze current competition, position the product, and translate superior performance into customer benefits.
• Track and evaluate product performance and sales after launch through KPIs; monitor customer satisfaction and communicate field feedback to global product management.
• Track financial performance to achieve revenue objectives and provide KPI guidance and training to drive performance.
• Monitor competitive responses to new product introductions and counter appropriately.
• Partner with Service to improve the service experience and profitability for the organization.
• Other duties as assigned by management.

• Bachelor's Degree in business, life sciences, engineering or related technical discipline required. MBA preferred.
• 5+ years of product marketing, product management, and/or product specialist experience required. Additional sales experience is a plus.
• 5+ years of experience in medical device, life sciences or biotech industry preferred. Past endoscopy, sonography or pulmonology experience a plus.
• Experience as a sonographer is a plus but not required.
• Exceptional organizational skills with meticulous attention to detail.
• Ability to manage multiple projects and execute with urgency.
• blends business, application and technical acumen with a big-picture vision and drive to realize it.
• Skilled at leading cross-functional teams in a multi-national organization.
• Strong problem-solving and analytical skills (qualitative and quantitative).
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Highly motivated with ability to work independently and in a large team.
• Highest levels of personal and professional integrity.
• Excellent track record in establishing solid business relationships with internal and external stakeholders.
• Strong professional interpersonal, verbal and written communication skills.
• Advanced working knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Domestic travel up to 35% required plus occasional international travel.

It is the ongoing policy and practice of PENTAX Medical to provide equal opportunity in employment to all employees and applicants. No person shall be discriminated against in any condition of employment because of age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other applicable status protected by state or local law.