Marketing Manager, Trade Nonfiction - Baker Publishing Group : Job Details

JOB DESCRIPTION

Position: Marketing Manager, Trade Nonfiction

Reports To: Senior Marketing Director, Trade Nonfiction

Department: Marketing

Location: Ada, MI, Bloomington, MN, or remote

Position Type: Regular Full Time, Exempt

The Marketing Manager for Trade Nonfiction is responsible for all aspects of marketing on assigned titles, including promotion, advertising, titling, positioning, and author/agent relations. The person in this position will also be a key participant in the division's publication committees, acquisitions activities for key authors, and strategic planning. Travel (approx. five times per year) is required.

Essential Functions of This Position:

• Direct the development, communication, and execution of compelling marketing plans for each assigned title; administer the budgets, making sure that marketing dollars are appropriately and wisely spent
• Oversee the development and production of creative marketing materials including ads, eblasts, author promotional materials, etc.
• Direct promotional strategies through various media venues
• Lead the processes of positioning and titling for assigned titles by effectively collaborating with in-house colleagues and our authors
• Collaborate with key in-house staff across divisions and departments to combine shared experience and expertise in order to strategize for effective publishing
• Participate in key in-house meetings to represent the marketing interests of the divisions, including publishing committee meetings, strategy meetings, and sales conferences
• Effectively and professionally represent the divisions-as well as Baker Publishing Group as a whole-to key outside contacts, including authors, agents, and media
• Travel as assigned to conferences, trade shows, and author meetings, as needed

The Ideal Candidate Will Have:

• Minimum of six years of publishing experience or its equivalent, with a background in marketing, promotion, and/or publicity
• A bachelor's degree in marketing, business, English, or a related field
• Excellent verbal and written communication skills
• Solid understanding of Christian theology, denominations, ministries, and subjects relevant to BPG publications
• Comprehensive knowledge of book market trends and audience preferences
• Strong analytical abilities with experience in data-driven marketing strategies
• Keen attention to detail and a proven ability to manage multiple tasks and meet deadlines
• Strong relational and problem-solving skills and a desire to serve and meet the needs of authors, stakeholders, and colleagues

Compensation and Benefits:

Pay is commensurate with qualifications and experience. As a full-time position, benefits provided include health, dental, vision, group life insurance, short- and long-term disability insurance, paid time off, paid sick leave, 401(k), and more!

Baker Publishing Group is an Equal Opportunity Employer

As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.