Marketing Manager, Rosetta Stone Consumer - IXL Learning : Job Details

Own the consumer marketing plan for Rosetta Stone, developing strategies and tactics that will attract and retain customers Refine and build out Rosetta Stones consumer brand messaging Manage the strategy and execution of seasonal and promotional campaigns, coordinating efforts across Marketing, Digital Marketing, Product Management and more Ensure alignment of consumer marketing strategies across advertising and paid marketing, email marketing, organic social media, public relations, influencer marketing, and affiliate marketing Develop and execute marketing plans and messaging to support new product/feature launches Oversee international marketing efforts by partnering with in-country experts to create localized content and promotions Manage the dedicated Rosetta Stone email marketing team and oversee email strategy Manage and mentor 1 Marketing Associate, with opportunity to add headcount WHAT WE'RE LOOKING FOR BA/ BS degree 9 years of brand marketing and/or integrated marketing ex...Stone, Marketing Manager, Marketing, Manager, Education, Business Services