Marketing Manager II, RLC Customer Lifetime Value - The Toro Company - The Toro Company : Job Details

Overview

The Toro Company is a leading worldwide provider of innovative outdoor solutions. The Residential, Landscape, and Contractor [RLC] division develops and sells outdoor power equipment for residential and municipal properties. We are seeking a talented Marketing Manager to join our team and contribute to marketing initiatives, drive profitable growth, and deliver best-in-class post-sale customer experience. As an RLC Marketing Manager II, you will lead the RLC post-sale dealer/distributor business (parts, accessories, services) and will be responsible for end-to-end P&L management and 4P strategy for the channel, leading marketing initiatives, and working with channel partners to execute financial plans.

Your Opportunity

The RLC Marketing Manager II role requires analytical skills, creative problem-solving, an entrepreneurial spirit, and a solid product-marketing toolkit. You will oversee product development and support for dealer and distributor channels, shape strategies that enhance the customer journey at every touchpoint, identify growth opportunities, optimize product offerings, and ensure cross-team collaboration. You will be accountable for the financial results (Revenue and EBIT) for the RLC Post-Sale business. The ideal candidate understands financial terminology and P&L levers, has strong product-marketing expertise, excellent project management, and experience with multi-channel sales models and execution-focused growth.

Sponsorship

• VISA Sponsorship is not available for this position.

Work Location

• The work location is in Bloomington, MN at Toro's International Corporate Headquarters. Fully remote is not available at this time.
• The current team works 5-days on campus in Bloomington, MN. Hybrid possibilities may occur occasionally, but the team is generally in the office five days a week.
• This role includes travel 15%-20% (domestic and international) for VOC events and customer meetings, with related expense reporting duties.

What Will You Do? Key Responsiblities

In order to grow and build a successful career with The Toro Company, you will be responsible for:

• P&L ownership and management: set and deliver financial goals (Revenue and EBIT). Collaborate with sales teams, channel partners, and finance to develop annual and quarterly financial plans; work with cross-functional teams to achieve objectives.
• Strategy & Planning: develop product and marketing tactics to meet financial objectives, drive profitable growth, identify levers for market share and margin improvements, and work with cross-functional teams to drive high-impact sales opportunities and long-term product strategy.
• Program Implementation: plan and execute channel marketing programs and guide field implementation; track market acceptance and effectiveness of content, programs, and policies.
• Sales Enablement: onboard and engage dealer/distributor channel sales teams; identify messaging differentiators and opportunities for new product development.
• Cross-Functional Collaboration: represent the business category, channel partners, and consumers while coordinating with engineering, sales, marketing, and operations to align efforts and messaging; manage supplier relationships to ensure product quality and availability.

What Do You Need? Required Mindsets, Skills, and Knowledge

To be considered for this role, the following minimal requirements apply:

• Mindsets
  • Growth mindset, entrepreneurial spirit, high energy and drive.
  • Execution discipline and ability to deliver results.
  • 80-20 mindset with prioritization skills.
  • Strategic thinking with a hands-on approach to execution.
  • Customer-centric thinking.
• Education & Experience
  • Bachelor's degree in marketing, business or a related field; MBA preferred.
  • 10+ years of experience in marketing, product management or business development.
  • Parts, Accessories and Services experience preferred.
  • Solid understanding of financial planning and P&L management.
  • Proven team player with ability to build trust-based relationships; experience with B2B sales processes and channel partners (dealers, distributors).
• Skills
  • Excellent verbal, written, listening, and presentation skills.
  • Balance of analytical and interpersonal skills to solve business problems.
  • Ability to create business plans and present to senior executives.
  • Proven collaboration with internal and external stakeholders to achieve results.
  • Proficiency with Microsoft Office, data reporting tools, and business systems (Power BI, Salesforce, SAP).
  • Travel approximately 15-20% for events and customer research.

What Can We Give You?

In addition to a competitive salary, Toro offers a range of benefits at our Bloomington, MN HQ location, including medical/dental/vision, 401k, and other perks:

• Dress for your day: casual, corporate environment.
• Onsite café and Caribou Coffee for meals and snacks.
• Wellness resources and onsite fitness facility; mental and financial health resources.
• Volunteerism: 20 hours of paid time to volunteer.
• Summer Hours: flexible summer schedule with early access to weekends.
• Salary range: $117,300 - $146,000. Pay is based on experience and location; total rewards package may include additional components.

At The Toro Company, we are committed to a secure recruitment process and equal opportunity employment. You will never be required to pay fees or disclose personal financial information during applications. We are an Equal Opportunity Employer and value diversity and inclusion.

Seniorities, Employment Type, and Functions

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Machinery Manufacturing

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