Marketing Manager (Consulting Firm) - accelerize 360 : Job Details

(CandidatesbasedinNewYorkarepreferred,asoccasionalin-officepresencemayberequired)Accelerize 360 is a Summit Level Salesforce partner seeking a data-driven and strategicMarketing Managerto build brand awareness and accelerate the growth of ourSalesforcepractice.This role will be responsible for planning, executing, and optimizing marketing collateral to strengthen our position as a leading Salesforce consulting partner and showcase our expertise to target audiences. Proactive, thoughtful and speed are important attributes for this role.

Key Responsibilities

1. Content Strategy & Thought Leadership:

• Create and curate10-15 high-impact content pieces on a monthly basis(3-4 videos, 5-6 blog articles, 1-2 whitepapers, and 3-4 customer success stories) to showcase our Industry and use case expertise acrossSales Cloud, Service Cloud, Marketing Cloud, Data Cloud, and MuleSoft.
• Developrapid-response industry insightsto trending Salesforce updates and releases.
• Manage content gathering workflows with internal teams, ensuring timely delivery and quality standards.

2. Brand Awareness & Industry Positioning:

• Manage corporateWebsite,LinkedIn, Twitter, and YouTube presence, increasing engagement withSalesforce ecosystem leaders, clients, and industry influencers.
• Ensure brand consistency acrosswebsite, social media, marketing materials, and outbound communications.
• Create compellinguse case narrativesthat demonstrate our problem-solving capabilities across various industries.
• Develop and maintain acontent calendarthat aligns with Salesforce product releases and industry events.

3. Event & Ecosystem Engagement:

• Plan and execute participation inSalesforce-sponsored events, includingDreamforce, Salesforce World Tours, industry trade shows, and virtual summits.
• Organizewebinars, executive roundtables, and regional Salesforce user group meetupsto establish thought leadership and drive engagement.
• Manage relationships withSalesforce Partner Marketing teams,co-branded assets, and partner enablement programs.

4. Performance Analytics & Optimization:

• Trackmarketing KPIs (content engagement metrics, social media growth, brand awareness indicators)usingSalesforce CRM, Google Analytics, and Tableau.
• Optimizecontent distribution strategiesto maximize reach and engagement across channels.
• Conduct competitive analysis and customer insights research to refine messaging and campaign effectiveness.
• Provide monthly reporting oncontent performance and brand visibility metrics.

Required Qualifications

• 5-7 yearsof B2B marketing experience intechnology consulting, SaaS, or Salesforce services.
• Bachelor's degree inMarketing, Business, Communications, or a related field.
• Hands on experience with creating and leveraging Video marketing.
• Proven ability to develop and executecontent strategiesthat drive measurable brand growth.
• Hands-on experience with marketingautomation platforms.
• Strong understanding of theSalesforce partner ecosystem, consulting services,
• Excellentcopywriting and storytelling skillsfor content marketing and thought leadership.
• Proficiency withGoogle Analytics, Salesforce dashboards, content management systems, and social media platforms.

Do you have a minimum of 3 years experience creating and leveraging Video Marketing to drive customer engagement?*

Do you have experience with managing marketing functions in Salesforce.com?*

Do you now, or will you in the future, require sponsorship for employment authorization (e.g., H-1B, TN, J-1, etc.) to work for our Company in the United States?*

Are you willing to undergo a background check, in accordance with local laws and regulations?

What is your expected annual compensation?*

Do you have a Bachelor's degree in Marketing, Business, Communications, or a related field?*

Please submit a link to your portfolio that best showcases your work and relevant experience for this role.*