Marketing & Events Coordinator, The Shops at Columbus Circle - Related Company : Job Details

Responsibilities The Marketing & Events Coordinator will be responsible for supporting the drive of traffic and sales to The Shops at Columbus Circle. This individual will partner closely with the Marketing Director in creating and executing marketing initiatives, tactics, programming, activations, tenant relations, onsite signage and promotions, as well as website content. Responsibilities include, but are not limited to: Retail Marketing:

• Contribute to strategic direction of relevant retailer partnerships in marketing programs to support their business and add value to overall marketing efforts and drive traffic and sales for the shopping center
• Manage and edit monthly content calendars encompassing website, newsletters, blogs, employee app, social media
• Execute social media monthly brief for agency to inform their content schedule based on tenant and partner promotions, events, shop and restaurant information, local happenings, etc.
• Review and update all website content including hero rotators, event listings, store listings, crafting blogs, etc. implementing SEO and analytic learnings in tandem with website development team
• Track inventory of assets and manage on-site signage -- printing vendors, quality assurance, scheduling installations/removals and digital signage uploads/expirations, creative refreshes, inventory reporting
• Develop and sustain strong relationships with vendors, clients, and most importantly with retail and restaurant tenants ensuring weekly/bi-weekly in-store check-ins and communications

Tourism:

• Work with tour operators as well as customer experience team on concierge and tourism outreach/platform management
• Coordinate distribution of visitor guides to local hotel concierge and accommodation partners
• Assist with identifying strategic tourism partnerships with emphasis on identifying areas and opportunities for traffic and sales growth

Events:

• Overall project management of 3rd party events inclusive of; tracking inbound event sales leads, proposals, contracts, insurance, invoices, billing, creative approvals, marketing, PR, manage on-site build outs including non-business hour load-ins and load-outs, internal & external communication, event execution, and post-event summaries including photos, stats, etc.
• Liaise with security, housekeeping, engineering and ensuring proper event permitting when necessary
• Monitor client invoicing by working closely with event sales, accounting and operations teams
• Assist with conceptualization and execution of branded activations, programs and events to drive visitation and conversion to the shopping center
• Maintain a good 'finger on the pulse' of branded events and programs throughout NYC

Administrative Tasks:

• Oversee contract matrix for marketing and events, ensuring all vendor contracts and COIs are current and filed
• Provide regular status reports and briefings for functional leadership team
• Keep current tenant, partner, concierge, and vendor contact sheets
• Maintain online Box organization and diligent file saving
• Canvass and understand industry and market competition for local, domestic and international audiences
• Support Operations team with property upkeep and improvement projects as needed

Compensation The anticipated base salary range for this position is listed below. In addition to a competitive base salary, you will be eligible to receive discretionary bonus incentives and a comprehensive benefits package. Anticipated base salary range: $31.25 - $36.06 / hour Actual base salary within the anticipated range will be determined by several components including, but not limited to, the individual's experience, skills, qualifications, and market factors. Qualifications

• Bachelor's Degree with 2+ years of experience in Marketing or related field
• Experienced team player, showing leadership and ownership of projects and responsibilities
• Highly organized with the ability to manage multiple projects simultaneously
• Creative and strategic thinker with a solutions-oriented and growth mindset
• Self-starter who is proactive, resourceful, and adaptable
• Exercises strong attention to detail and careful listening
• Excellent interpersonal, written, and verbal communication skills
• Fluency and literacy of multi-channel marketing tactics and platforms (i.e. social media, OOH, digital advertising, onsite advertising, owned channels, etc.)
• Work evening & weekend events including load ins/outs
• Must be able to lift up to 10 lbs.

We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards. For information about how we use your personal information, including information submitted for career opportunities, please review our Privacy Policy at #TRC #LI-RB1 #Onsite Overview Formed in 1972, Related is the most prominent privately owned real estate firm in the United States. Headquartered in New York City, the company has offices and major developments across the world. Related owns and manages a premier portfolio of assets valued at over $60 billion, including the 28-acre Hudson Yards neighborhood on Manhattan's West Side. Related believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate strong entrepreneurial spirit. In its relentless commitment to excellence, Related works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business. Learn more about Related at www.related.com. About The Shops at Columbus Circle Developed by Related Companies, The Shops at Columbus Circle have served as the gateway to Central Park and Manhattan's Upper West Side for more than 20 years. This iconic lifestyle and cultural destination is home to some of New York City's most beloved chef-driven dining destinations, including Per Se and Masa, both 3 Michelin-starred restaurants, as well as beloved concepts from Momofuku, Quality Branded and the award-winning Porter House Bar and Grill; an array of fashion and lifestyle retailers including the City's largest Williams-Sonoma; and public art icons Adam and Eve by renowned Artist Fernando Botero. The Shops are the heart of Deutsche Bank Center which includes the celebrated performing arts space Jazz at Lincoln Center; the five-star Mandarin Oriental Hotel; state-of-the-art commercial offices; luxury residences offering unparalleled views; and more. For more information about The Shops at Columbus Circle, The Restaurant and Bar Collection and other special events please visit: