Marketing Director - SkyWater Search Partners : Job Details

We are partnering with a dynamic, growing set of clinics whoareseeking a results-driven Marketing Director to lead strategic marketing initiatives during an exciting period of expansion. This hands-on leadership role offers the opportunity to build structure, drive growth, and make a measurable impact in advancingcare accessibility and awareness.

This role reports to the Chief Operating Officer and represents a unique opportunity for a marketing leader passionate about healthcare to join an organization committed to innovation, patient care excellence, and community impact.

Key ResponsibilitiesStrategic Marketing Leadership

• Develop and execute comprehensive marketing strategies to drive patient acquisition

• Lead multi-channel marketing initiatives including digital media placement, billboard advertising, social media, and website optimization

• Establish marketing structure, processes, and rhythm to support scalable growth

• Partner with leadership to align marketing efforts with business expansion goals and new service line launches

Brand Development & Patient Acquisition

• Drive brand awareness and positioning

• Create compelling marketing campaigns that highlight unique technology and patient experience advantage

• Optimize patient journey from awareness through conversion and retention

Digital Marketing Excellence

• Oversee digital marketing strategy including website performance, SEO/SEM, social media engagement, and online reputation management

• Leverage data analytics to optimize campaign performance and ROI across all channels

• Stay current with digital healthcare marketing trends and compliance requirements

• Balance digital initiatives with traditional referral relationship building

Team Leadership & Collaboration

• Lead, mentor, and develop marketing team members to achieve ambitious growth targets

• Collaborate cross-functionally with clinical teams, operations, and leadership

• Establish clear performance metrics and accountability for marketing initiatives

• Foster a culture of innovation, measurement, and continuous improvement

Success Characteristics

Strategic Innovator: Proven ability to develop and execute marketing strategies that drive measurable business growth in competitive markets

Hands-On Leader: Roll-up-your-sleeves mentality with experience building structure and processes in dynamic environments

Healthcare Marketing Expertise: Deep understanding of healthcare marketing, patient acquisition, and regulatory considerations

Data-Driven Decision Maker: Strong analytical skills with experience optimizing marketing ROI and performance metrics

Resourceful Problem Solver: Agile leader who thrives in fast-paced environments and can create solutions with available resources

Collaborative Partner: Excellent communication skills and ability to work effectively across all organizational levels

Required Experience & QualificationsEssential Experience

• Bachelor's degree in Marketing or related field required

• Minimum 10 years of relevant marketing experience with proven year-over-year growth in marketing/sales

• Demonstrated success in healthcare marketing, preferably in specialty medical practices

• Experience managing marketing budgets of $500K+ with clear ROI accountability

• Proven track record in multi-channel marketing including digital, traditional, and social media

• Leadership experience with direct report management and team development

Key Skills & Competencies

• Deep understanding of patient acquisition strategies and healthcare consumer behavior

• Expertise in digital marketing platforms, analytics tools, and marketing automation

• Strong project management skills with ability to manage multiple initiatives simultaneously

• Knowledge of healthcare marketing compliance and regulations

• Excellent written and verbal communication skills

• Proficiency in marketing technology stack and CRM systems

Preferred Qualifications

• Background in both B2C marketing and professional referral relationship building

• Familiarity with medical device marketing and technology adoption

• Experience with practice expansion and multi-location marketing coordination

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