Marketing Director - Community & State - Hybrid in Minnetonka, MN - UnitedHealth Group : Job Details

Develop and implement national and local B 2 B influence content and campaigns that effectively target state policymakers and influencers, supporting C&S business objectives and advancing C&S brand leadership Manage and evolve the C&S audience strategy, value story and key proof points in partnership with cross-functional leaders Oversee marketing plans and content strategy for B 2 B audience, leveraging key audience insights, competitive intel and business intelligence Direct the creation of impactful omni-channel content, including campaigns, whitepapers, videos, website content, newsletters, and collateral for major industry conferences Guide our event and sponsorship plan as a platform to showcase UHC expertise and improve brand leadership in the Medicaid category, while also attending and representing the UHC C&S business Lead the UHCCS.com content strategy and partner to advance the design and performance to advance the business Create and maintain the C&S content calendar and cr...Marketing Director, Marketing, Director, Health, Leadership, Communications, Healthcare, Business Services