Marketing & Digital Content Writer | Full Time - The Henry Ford Health System : Job Details

The Marketing & Digital Content Writer is responsible for planning, writing and editing multi-channel content, strategies and tactics for marketing of programs and services for Henry Ford Health System, all hospitals, Henry Ford Medical Group and other employed and affiliated physicians, and provides marketing content for other corporate subsidiaries. Writes, edits and coordinates the research, analysis, multi-channel communication plan development, digital and traditional advertising and promotion to help HFHS grow in target markets. EDUCATION/ EXPERIENCE REQUIRED:BS/ BA degree in Journalism, English, marketing, communications, public relations, advertising, web, health care management or a related field. One to three (1-3) years of experience in content writing, with understanding of web architecture. Understanding of brand voice and style, writing for SEO, and writing with energy and flavor. Health care experience preferred. Must have excellent interpersonal skills and be guided by ...Digital Content, Marketing, Writer, Content, Digital, Social Media, Healthcare, Business Services