Marketing Data Analyst - Enterprise Bank and Trust : Job Details

Join Enterprise Bank & Trust, where we foster community support and entrepreneurial spirit.

At Enterprise Bank & Trust, our mission is to empower businesses and enrich communities. Whether it's a local coffee shop or a large construction firm, our goal is to see them thrive. We are proud to operate across multiple states including Arizona, California, Florida, Kansas, Missouri, New Mexico, Nevada, and Texas. Recognized as a Best Bank to Work For by American Banker for several years, we prioritize our associates' growth through benefits and a path for career advancement. Experience the fulfillment that comes from supporting your community while working with dynamic, interesting colleagues.

We are looking for a Marketing Data Analyst to elevate our marketing strategies through data-driven insights.

Essential Duties and Responsibilities:

• Analyze market trends and consumer data to inform marketing decisions and strategies.
• Act as a thought partner to the marketing team, offering insights that enhance our outreach efforts.
• Evaluate the effectiveness of marketing campaigns and report back with actionable recommendations to fine-tune future initiatives.
• Manage and analyze metrics to assess the performance of marketing endeavors, helping to streamline processes and improve engagement.
• Collaborate closely with cross-functional teams to integrate marketing strategies with broader business objectives.
• Develop and present reports on marketing performance, highlighting key insights and trends to stakeholders.
• Stay up-to-date with industry trends and changes to ensure our marketing strategies are innovative and effective.
• Promote the importance of data integrity and usability within marketing processes.
• Support the development of tailored marketing materials that resonate with our target demographics.

Qualifications:

• Strong analytical skills with a background in data analysis.
• Ability to effectively communicate complex data to stakeholders.
• Proficient in relevant analytical tools and software.
• A collaborative mindset, capable of working within diverse teams.
• High attention to detail and an aptitude for problem-solving.
• Knowledge of marketing principles and best practices.

Education and Experience:

• Bachelor's Degree in Marketing, Business, or a related field.
• Minimum 3 years' experience in marketing analysis or a similar role, preferably in financial services.

Additional Information:

• Willingness to travel up to 10% as needed.

Equal Opportunity Statement:

Enterprise Bank & Trust is dedicated to providing equal opportunities in employment. We believe in an inclusive work environment where diversity is embraced. All qualified applicants will receive consideration for employment without discrimination based on age, race, color, religion, sex, national origin, disability, or veteran status. All employment offers are contingent on successful completion of both drug and background checks.