Marketing Data Analyst - US Tech Solutions : Job Details

Job Description:

As a Marketing Data Analyst, you will work providing insights, measurement expertise and strategic recommendations to some of the most digitally savvy global brands in the world in the FBR, HPC and Beauty verticals.

This is a data-oriented yet creative position that requires a sharp, analytical mind and an entrepreneurial spirit. Your knowledge of our internal and third party tools, as well as deep measurement expertise, combined with your curiosity to play with data combined and your ability to turn data into valuable insights will help shape how our global clients.

Responsibilities:

You will be responsible for in-depth analysis across client Products. Proficiency on SQL is highly recommended.

Deep and hands-on understanding of the measurement and privacy landscapes.

Being able to influence media decisions through complex measurement strategies (MMM, sales lift, ROI optimization, incrementally tests, brand lift) is a must.

Conduct robust research and create simple, compelling insights from disparate data sources. Utilize measurement tools to add relevant, trustworthy data to presentations and proposals. Uncover new business opportunities & insights through data analysis and 3rd party research tools. Story-telling: Craft compelling narratives that clearly position and align our proposed solutions to clients business challenges and objectives.

Partner with leaders on the team to build effective sales strategies for client and its top brands. Acquire and share deep knowledge of the tech industry, its competitive landscape, client products and key business issues that affect the client and the industry.

Experience:

5-7 years of relevant work experience, including experience working with data sets.

Demonstrate excellence in verbal and written communication.

Knowledge of SQL and proficiency in insights tools (i.e. Insights finder).

Ability to understand the implications of data analysis and build a strategic story from this data.

Excellent analytical & problem solving skills that include the ability to see granular as well as big-picture issues

Proven experience working with complex spreadsheets / analysis and putting together presentations in a compelling and visual way for C-level audiences.

Skills:

Data Analyst

Marketing

SQL

Education:

Bachelors degree.