Description
The part-time Marketing Coordinator will be responsible for assisting in the execution of marketing operations for the organization, promoting Comevos services to the Higher Education and Business/Enterprise markets, while increasing brand popularity on digital media platforms.
Primary Responsibilities
- Marketing Strategy: Collaborate with internal teams in the development of marketing strategies for new and existing products and services for prospective and current customers.
- Create and manage the marketing plan and budget based on the strategy.
- Marketing Campaign Development: Manage and execute the current Higher Education and Business/Enterprise marketing campaigns.
- Target new business and upsell opportunities.
- Conference And Event Management: Develop marketing materials for conferences, trade shows, and major events.
- Develop, maintain, and track event budgets.
- Responsible for event logistics and shipping of materials to event site.
- Manage Company Website: Provide new content, make updates, create new pages.
- Optimize existing pages to increase effectiveness of the website to drive visitors to action.
- Marketing Vendor Management: Engage with external vendors to create various marketing needs.
- Provide documentation and information needed to fulfill deliverables.
- Lead Generation: Develop and monitor A/B cold email lead generation.
- Nurture campaigns for new business opportunities.
- Advertising: Manage and optimize existing search advertising campaigns.
- Identify new channels to reach potential new business.
- Social Media: Create a plan and execute social media posts focused on building brand awareness and developing a community of Comevo supporters.
- Collateral Development: Work with our video team to create company videos to be used on our website, at events, and for marketing promotion.
- Research, write, and edit content for the company blog, newsletters, and other marketing collateral.
- Reporting And Analytics: Monitor and provide metrics to management team for various marketing initiatives.
Benefits
- Monthly Wellness benefit
- Matching Retirement plan
- Paid Sick Time
- Paid Holidays
Requirements Qualifications & Skills
- Bachelors degree in marketing, journalism, public relations, business administration or relevant work experience.
- Minimum 1 3 years marketing /sales experience.
- Experience creating marketing campaigns, events, and strategies preferred.
- Experience with website content, online marketing, including social media and content marketing preferred.
- Must be detail oriented, with an eye for design.
- Must have advanced communication skills both written and verbal.
- Proficient using Microsoft PowerPoint, Excel, Word. HubSpot, graphic software, and cold email software experience a plus.
- Self-starter and comfortable working independently.
- Ability to quickly adapt to change.
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