Marketing Coordinator - Maslabor : Job Details

másLabor is seeking a Marketing Coordinator: This position will assist in the execution of marketing campaigns, coordinate the production of marketing needs, and manage day-to-day marketing operations. This role requires excellent communication skills, attention to detail, and a passion for marketing.

About másLabor:

MásLabor helps American businesses and farms thrive through comprehensive services related to foreign non-immigrant guest-worker programs. As a Virginia-based employer, we are the national leader in our industry, representing hundreds of businesses across the United States that depend on these programs to meet their seasonal or temporary labor needs.

We work with a diverse group of employers across the country, assisting them in securing capable, reliable, legal labor. Where businesses struggle to recruit for tough-to-fill seasonal jobs, másLabor navigates the foreign labor certification process on their behalf, allowing them to focus on what is most important: running their business!

másLabor is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Key Responsibilities:

• Assist with the creation, execution, and monitoring of marketing campaigns across multiple distribution channels (traditional print, email, paid media, digital ads, collateral, and events, etc.).
• Help maintain and update the company website and social media platforms with relevant content and engaging posts; adhering to social calendar and assist with press releases, Q&A prep for media, FAQs for web/collateral/webinars/social media
• Coordinate the production of marketing collateral such as brochures, industry newsletters, press releases and promotional items.
• Conduct market research to help identify trends, customer preferences, and competitive analysis.
• Monitor and report on the performance of marketing campaigns, providing insights and suggestions for optimization.
• Assist with organizing and executing company events, webinars, and trade shows. Gather data and contacts from events for leads.
• Help manage the marketing calendar and ensure deadlines are met for various projects.
• Provide administrative support to the marketing department, including scheduling meetings and maintaining records.

Requirements:

• Bachelor's degree in marketing, Communications, Business, or a related field (or equivalent work experience).
• Exposure to/experience in marketing with a willingness to learn.
• Basic understanding of marketing principles and digital marketing channels (social media, email marketing, SEO).
• Excellent written and verbal communication skills.
• Ability to multitask, stay organized, and work effectively in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint and competency with Canva and Adobe Pro) and familiar with basic marketing tools (email platforms, social media management tools, etc.).
• A positive attitude, a team player, and a creative thinker.
• Attention to detail and strong problem-solving skills.

Qualifications:

• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is required
• Familiarity with Google Analytics, social media analytics, or other marketing tools
• Internship or volunteer experience in marketing or related fields is a plus.

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Company-Paid Holidays