Marketing Content Manager - Coordinated Care Services : Job Details

Description

Marketing Content ManagerMarketingRochester, NY – HybridFull-Time Exempt: 40 hours

Put the CARE in your CAREER!

At CCSI, our mission is to activate possibilities for our customers and employees through collaboration, compassion, equity, and imagination. For more than 30 years, CCSI has been a leading non-profit partner to local governments, schools, and community-based organizations, helping them improve their business processes so they can focus on their missions. If you're looking for a career with purpose that creates lasting change in the community, we encourage you to apply.

We are seeking a talented Marketing Content Manager to join our team of nearly 500 employees. CCSI, a 32-year-old non-profit organization with deep roots in the Upstate New York Community, is undertaking an exciting and comprehensive rebranding effort and is looking for a dynamic and experienced Marketing Content Manager to join our team. The Marketing Content Manager have the opportunity to help bring our new brand to life through creative design, collaboration on strategic marketing campaigns, and responsiveness to campaign analytics.

In coordination with the Director of Marketing and Communications, the Marketing Content Manager will be responsible for telling CCSI's story through creative design and original content. This will include creating digital content consistent with the organizational brand and marketing plan, such as social media posts, website content, presentations, videos, and digital and printed collateral. The Marketing Content Manager will maintain a strong working knowledge of marketing trends, tools, and technologies to grow audience engagement on digital platforms as a means of increasing awareness of the CCSI brand and interest in CCSI services.

In this role, you will

• Assist in developing and implementing an annual marketing plan and content calendar.
• Create and execute social media plan through ongoing content development and measuring audience engagement.
• Maintain and monitor CCSI's social media brand, voice, and perception, and community.
• Conduct competitive social media and content research, report content performance, and research emerging platforms to enhance online presence.
• Generate ideas for and create high-quality, engaging, and informative content for various platforms (blogs, website, videos, white papers, case studies, etc.)
• In coordination with subject matter experts, produce content for digital marketing channels, including social media and the CCSI website, to support the overall marketing strategy.
• Capture photos and video for events.
• Create graphic design templates for the organization including brochures, social posts, newsletters, emails, business cards, presentations, flyers, signage, etc.
• Provide design support for marketing campaigns and special projects, including the CCSI annual report.
• Manage vendors.
• Monitor digital media performance and optimize results.
• Demonstrate CCSI's values of Equity, Compassion, Collaboration, Imagination, and Integrity.
• Perform other related activities as assigned.

Requirements

What You Bring

• Bachelor's degree in marketing, communications or graphic design.
• Minimum 5-10 years' experience in a marketing communications and/or design role. (See CCSI's equivalency chart)

To be successful in this position, you will need:

• Advanced graphic design skills demonstrating a portfolio of work in print and digital media.
• Experience in Microsoft Office Suite, Adobe Creative Cloud, Google Ad platforms, video editing software, data analytics and organic and paid social media management tools and software.
• Experience working with marketing automation systems, content management systems, and customer relationship management systems.
• Knowledge of the latest web technologies and digital trends.
• Effective project and time management skills.
• Effective understanding/use of latest technologies and online forums to advance brand.
• Desire to continually learn about and implement new ideas and industry best practice.
• High-performing, innovative attitude.

Required for this position are:

• Satisfactory completion of all required background screenings.
• Ability to respect the confidential nature of all CCSI and CCSI customer information you are exposed to in the course of your work performance. Staff working directly with protected health information /electronically stored protected health information, personally identifiable information, and other patient/consumer/customer data, will abide by the specific procedures and policies outlined by CCSI's Code of Conduct and CCSI's Privacy and Security Policies, New York State regulations and Federal regulations.

At CCSI, you'll enjoy

• Market-competitive compensation
• An award-winning Wellness@Work and employee benefits program.
• An organization that is committed to racial equity and anti-racist practices.
• Continuous professional development opportunities.
• A voice in shaping CCSI's ever-evolving diverse company culture.

We Are CCSI!

For more than 30 years, CCSI has been a leading non-profit partner to government agencies, schools, and community-based organizations in the mental and behavioral health space. We aim to maximize these organizations' potential to serve their communities by supporting their business operations and staffing needs. We dream of communities where everyone flourishes, and we are proud to help our customers move towards that goal.

At CCSI, you are not just part of a team, you are part of a community. You do not just fit in, you belong. We are proud of our steadfast commitment to equity, working diligently to remedy the impact of systems of racism and other forms of oppression to ensure that everyone in our employee community can flourish. We encourage applicants from diverse backgrounds to consider joining us.

CCSI does not accept inquiries from third-party recruiters or search agencies.

Coordinated Care Services, Inc (CCSI) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.