Marketing Consultant - Aditi Consulting : Job Details

Payrate: $40.00 - $45.00/hr. Summary: Support the Measurement & Insights team focused on 3P measurement to design and execute measurement to demonstrate the value of Company's media solutions. Manage sales and 3P vendor relationships and initiatives. The team is charged with building a new, outstanding ads organization to establish Company as the premiere platform for advertiser partners, and to drive advertising revenue. The measurement team is responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product, and sales to understand core customer needs and develop both foundational and innovative solutions. Responsibilities:

• Evaluate advertiser campaign goals to recommend the appropriate Company 3P and/or 1P measurement solutions.
• Manage day-to-day study execution with 3P vendors (e.g., sales request, POs/LOE, vendor intake, tag/MAID coordination, survey drafting (if applicable), monitoring in field, managing 3P relationships, analysis, reporting and actionable insights, presentation).
• Maintain outcomes database to build out benchmarks and learnings from completed studies.
• Contribute to vertical and category best practices and create scalable solutions across key client types.
• Support/own relationships with sales counterparts and make measurement recommendations to best illustrate successful outcomes, expand Company's relationship, and optimize campaigns.
• Educate internal and external stakeholders on measurement offerings and opportunities through learning agendas and experimentation.
• Collaborate cross-functionally and communicate effectively across multiple business functions (planning, account management, ad ops, product, etc.).
• Active involvement in identifying measurement needs/gaps, vetting potential 3P partners, and conducting POCs for evaluation.
• Track and monitor studies against budget, ensuring costs are pacing with departmental budget.
• Develop and partner with PMM/Marketing to create case studies and contribute to creation of larger initiatives such as Playbooks, best practice guides, etc.
• Identify and maximize efficiencies in rates/pricing, process, and communication with 3P vendors as well as internal teams.

Qualifications:

• Bachelor's Degree (Required)
• 4+ years of advertising technology and digital marketing measurement experience
• 2+ years of partnership, strategic development and/or partner management experience
• 2+ years of experience in a customer-facing role
• Experience communicating project findings to internal and external partners
• Accuracy and attention to detail upheld while maintaining efficiencies
• Dual TV/Video and digital experience is a plus. DOOH experience a plus. Programmatic ad buying experience a plus.
• Knowledge in efficiency or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market testing, Multi-Cell testing, A/B testing
• Digital media measurement methodologies: Knowledge of attribution methodologies (MTA, MMM, test/control, etc.), A/B testing, demographic modeling, deterministic vs. probabilistic data layering
• Direct experience with research services like Kantar, Nielsen, Circana, Foursquare, Cuebiq, Dynata, Attain, Adelaide, Tvision, Samba, VideoAmp, LoopMe

Desired Skills

• Proven analytical skills and data-driven mindset
• Excellent project management and organizational skills and ability to work autonomously
• Strong communication (verbal and written) and storytelling skills
• Team player with the ability to build relationships and influence internal cross-functional stakeholders and external partners to achieve goals
• Strategic self-starter comfortable designing research strategy and actively engage in hands-on execution
• A passion for learning new skills and adopting new methodologies and tools
• Ability to lead and handle changing priorities in a complex, fast-paced business environment
• Solid understanding of the advertising landscape, across all kinds of media channels and methods of buying
• Knowledge of quantitative and qualitative methodologies

Pay Transparency: The typical base pay for this role across the U.S. is: $40.00 - $45.00/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance. For information about our collection, use, and disclosure of applicant's personal information as well as applicants' rights over their personal information, please see our Privacy Policy ( Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions. By applying for this position, you agree to Aditi's use of AI technology, including calls from an AI Voice Recruiter. #AditiConsulting # 25 - 21755