Marketing Associate (NY) - Excellence Community Schools : Job Details

Excellence Community Schools (ECS)is a Charter Management Organization (CMO) supporting schools in the Bronx, NY and Stamford, CT. Our programs are based on a proven, nationally recognized model, which originated in our flagship school, the Bronx Charter School for Excellence, a National Blue Ribbon School.

Who We Need

Reporting directly to the Managing Director of Marketing & Communications, this role involves generating creative and effective content, maintaining the school's website, and generating promotional collateral to be used online and offline. A successful candidate will be proactive, come with a strong marketing background, and have an eye for design. Qualified candidates must demonstrate records of achievement, high degrees of personal responsibility, be committed to excellence, lead by example, and see collaboration as a key component of success.

Responsibilities

Content Creation

• Document Excellence Community School's special events, school-based activities, and functions.
• Convey the schools' overall story through scholar, teacher, parent, and other interviews.
• Create high-level marketing collateral (i.e., e-blasts, one-pagers, brochures, newsletters, flyers, pitch books, presentations, and print publications) for various audiences.
• Collect, compile, and manage the image library and other digital assets of Excellence Community School.

Branding & Design

• Ensure a consistent brand identity, including tone, style, and imagery across all platforms
• Develop high-quality content for various channels, including newsletters, social media, websites, and email campaigns
• Design marketing materials, including banners, email templates, and digital ads as well as enhance brand consistency across digital touchpoints
• Preparing digital and offline advertising assets, including design logos, icons, illustrations, postcards, flyers, posters, invitations, ads, brochures, banners, signage, diagrams and reports for print, websites, mobile apps, and social media platforms
• Assisting in the development of annual reports, brochures, and other marketing collateral
• Collaborate with staff for fair, conference, and other event needs

Digital

• Maintaining the website, tracking, special sections, forms, and associated functions
• Optimize designs for different screen sizes, ensuring responsiveness and usability.
• Sending out HTML and graphic-based emails, when needed
• Creating videos, animations and/or motion graphics for digital campaigns, websites and promotional content

Reporting & Best Practices

• Track and analyze project outcomes and how they can be improved based on quantitative and qualitative data.
• Creating templates that others can implement
• Stay updated on design trends, animation techniques, and emerging technologies

Requirements

• A Bachelor's Degree required
• Experience with Adobe Creative Suite (InDesign, Illustrator, Premiere Pro, Photoshop, Adobe Audition, etc.), Canva, Microsoft Office, SharePoint, website development and CMS, and social media (Facebook, YouTube, Twitter, Instagram, LinkedIn, etc.) management required.
• A comprehensive understanding of Google and social media insights, advertising, and other opportunities
• Experience with Customer Relations Management (CRM) is a plus.
• Experience in graphic design, video production, and the editing of digital and print materials, including social media content and more.
• Familiarity with Prezi, PowerPoint, or other presentation tools.
• Be a self-starter with the ability to work both independently and collaboratively.
• Prior professional experience in the field of website maintenance (including SEO), managing vendor relationships, and creating digital and print marketing materials.
• Proven experience combining data and analytics with creativity when creating and evaluating projects.
• The ability to prioritize and manage multiple projects required.
• Excellent verbal, written, and presentation skills required.
• Ability to work well with children, teachers, parents, and partners.
• Salary range $55,000 - $75,000 and is commensurate with qualifications and experience.
• Short-term, Long-term Disability benefits and Life Insurance