Marketing Associate - Soupergirl : Job Details

• Location: Hybrid (Office-based with some remote flexibility)
• Travel Required: Yes (up to 25%)
• Job Type: Full-Time

About Us:

Soupergirl is a mission-driven CPG food brand dedicated to creating delicious, all-natural, small-batch products that nourish people and the planet. We're certified kosher, Fair Food certified, women-owned, and committed to ethical sourcing and sustainability. As we grow, we're looking for a passionate and results-driven Marketing Associate to help expand our brand presence and support our marketing team.

Position Summary:

The Marketing Associate will play a key role in driving brand growth through marketing execution, campaign development, and on-the-ground brand activation. Reporting to the CEO, this role will support omnichannel efforts across digital, retail/trade, influencer, and experiential marketing. Travel to events, trade shows, and retail activations is required.

Key Responsibilities:

• Assist in the development and execution of integrated marketing campaigns to drive brand awareness and product sales
• Support the creation of marketing collateral, one-pagers, sales decks, social media content, email campaigns, and seasonal promotions
• Help manage brand partnerships, influencer outreach, and sampling programs
• Collaborate with the sales team on trade promotions, in-store activations, and retail marketing initiatives
• Conduct market research and competitive analysis to inform marketing strategies
• Track KPIs and marketing performance metrics; assist with reporting and optimization
• Represent the brand at events, pop-ups, trade shows, and field marketing activations (travel required)

Qualifications :

• Bachelor's degree in Marketing, Communications, Business, or related field
• Minimum 2 years of marketing experience within the CPG industry
• Passion for ethical food, sustainability, and social impact
• Strong writing and communication skills
• Familiarity with social media platforms, email marketing tools such as Klaviyo
• Proactive, collaborative, and able to thrive in a fast-paced startup environment
• Willingness to travel regularly for events and activations
• Proven ability to track the success of marketing campaigns, ie ROI and reporting

Bonus Points For:

• Experience with food demos, pop-ups, or experiential marketing
• Familiarity with retail and trade marketing in grocery and natural channels
• Prior involvement with mission-driven, values-based brands

Compensation and Benefits:

Competitive salary based on experience, plus medical benefits.

You'll also get to eat a lot of really good soup and get to work with an enthusiastic, hard-working team.

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesFood and Beverage Services

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