Marketing and Communications Specialist - Lancesoft : Job Details

Location: White Plains NY, 10601 - Hybrid, 3 days onsite week Duration : 12+ months Pay rate: $45/hr.(W2) - $50/hr. on W2 Schedule: Monday through Friday 7.5 hour work day with .5 hour unpaid lunch, Paid for time worked only Notes: Client does not provide laptops. Instead, they will provide desktops and dedicated workstations Candidates will use their own equipment's when working remotely during the week.Project Overview

• This role supports the Canals Corporation Bicentennial and some COMPANY/Canals media and marketing.

Job Functions & Responsibilities

• Identify and recommend brand-building areas for COMPANY and the New York State Canal Corporation.
• Assist in the design and implementation of integrated marketing strategies that align with overall business goals and brand positioning.
• Implement multi-channel marketing campaigns that effectively engage target audiences through digital, print, social media, email, events, and other relevant channels.
• Monitor and track lead engagement across marketing campaigns and events, ensuring data accuracy and updating lead statuses.
• Conduct market research to stay informed about industry trends, competitor activities, and customer needs.
• Coordinate logistics and support the execution of in-person and virtual events, including pre-event planning, vendor management, and on-site or virtual support.
• Collaborate with cross-functional teams to ensure alignment and support for integrated marketing and media relations initiatives.
• Interface across all levels of the company to research, prepare and edit social media content, blog articles, press releases, talking points, speeches, runs of show and other copy as needed.
• Support press conferences and provide talking points for COMPANY/Canals staff as needed.
• Prepare talking points or fact sheets for the COMPANY/Canals officials representing the Power Authority at events as needed.

Skills

• Ability to work in a fast-moving, dynamic and team-oriented environment.
• Strong writing and editing skills, especially under tight deadlines, with particular expertise in handling various writing assignments, including press releases, briefing papers, speeches and broadcast scripts.
• Experience with layouts and graphic design.
• Strong organizational skills with experience managing multiple projects simultaneously.
• Strong communication and interpersonal skills, with a collaborative mindset.
• Up-to-date knowledge of marketing trends and best practices.
• Experience with marketing tools (e.g., email marketing, CRM, event platforms) and basic digital marketing principles.
• Ability to manage multiple projects, and prioritize work to align with business needs
• Experience with current marketing trends and best practices.
• Experience using Microsoft Office Suite, including Power Point.

Education & Certifications

• Bachelor's degree required in Public Relations, Marketing, Communications, Journalism or relevant field.
• Minimum 5 years' experience working in marketing and media relations preferred.