Marketing Analytics Sr. Director - Constellation Brands : Job Details

Job Description

Position Summary

The Senior Director, Marketing Analytics is responsible for shaping and executing Constellation Brands' analytics vision and strategy. This highly visible role will drive business impact by leading advanced analytics, marketing measurement, and data-driven decision making across all marketing channels and Beer brands. Reporting to the VP of Media & Digital, the Sr. Director will oversee a multidisciplinary team, champion innovation in analytics and marketing technology, and act as a trusted advisor to senior stakeholders, ensuring that insights and data fuel the growth of our world-class brand portfolio.

Responsibilities

Analytics & Strategy Leadership:

• Develop and execute a comprehensive analytics strategy that advances business goals and delivers actionable insights across digital and traditional marketing channels.

• Establish robust measurement frameworks to evaluate the effectiveness and ROI of 360-degree marketing programs.
• Champion a data-driven culture, ensuring data accuracy, integrity, consistency, and accessibility.
• Lead the development, implementation, and continuous refinement of the in-house Marketing Mix Model (MMM), driving data-driven insights to optimize marketing spend, enhance campaign effectiveness, and inform strategic decisions across all marketing channels
• Anticipate and address future marketing and digital trends, incorporating AI, automation, and emerging technologies into the analytics roadmap. o Lead adoption of best-in-class practices in analytics, data science, marketing technology and measurement.

Business Partnership & Influence:

• Serve as a strategic thought partner to Beer Marketing Leadership, providing guidance on data-driven decision making.
• Collaborate cross-functionally with teams in marketing, media, digital, sales, IT, finance, and external agencies to translate insights into impactful business actions.

• Communicate complex data, analysis, and recommendations clearly and persuasively to executive stakeholders, including the executive management committee

Team Leadership & Development:

• Build, lead, mentor, and inspire a high-performing, multidisciplinary team of analytics, marketing technology & consumer data managers
• Attract, hire, and develop top analytics and technology talent; foster a culture of innovation, collaboration, and professional growth
• Oversee third-party partner agencies and resources to ensure seamless delivery and alignment with business objectives.

Innovation & Continuous Improvement:

• Drive continuous improvement in analytics capabilities, measurement approaches, marketing technology and reporting systems.
• Identify and implement advanced analytics tools and data visualization platforms to enhance team productivity and marketing effectiveness.
• Stay abreast of industry trends, marketing technologies, and best practices, proactively integrating relevant advancements.

Operational Excellence:

• Exercise financial oversight, including Long Range Planning (LRP) and Annual Operating Plan (AOP) for the analytics function.
• Manage resource allocation and budgeting to maximize efficiency and impact.
• Establish governance frameworks for marketing technology selection, integration, and utilization.

Stakeholder Engagement:

• Develop and deliver insightful presentations and reports that communicate complex data in a clear, actionable manner to internal and external partners.
• Actively contribute to thought leadership and knowledge sharing within and beyond the marketing analytics community at Constellation Brands.

Minimum Qualifications

• Bachelor's degree is preferred, preferably with a concentration in marketing, business, analytics, data science or a related field
• 15+ years of progressive experience with analytics, marketing mix model, data integration, and marketing technology preferably within the beverage or consumer packaged goods industry
• Experience overseeing data collection and quality, model selection and validation, for an in-house marketing mix model
• Strong analytical, data interpretation, and critical thinking skills with ability to define problems, collect data, establish facts, and draw actionable recommendations
• Proven ability to influence, collaborate with, and advise senior leaders and cross-functional teams in a complex, matrixed organization.
• Strong financial acumen and experience managing significant budgets and planning cycles (Long Rang Plan/Annual Operating Plan)
• Experience leading diverse teams across analytics and marketing technology functions
• Demonstrated knowledge of AI, automation, data science, and emerging trends in marketing effectiveness
• Exceptional communication, presentation, and stakeholder management skills.
• Strong people leader who inspires and mentors team enabling strong professional growth
• Highest degree of ethics and professional conduct

Physical Requirements/Work Environment

• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Location

Additional Locations

Job Type

Job Area

The salary range for this role is:

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).