Marketing Analytics Analyst - powerschool group : Job Details

Marketing Analytics Analyst

powerschool group

Job Location : Folsom,CA, USA

Posted on : 2025-08-05T07:40:13Z

Job Description :
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    • Student Information Solutions

        Secure student data management and enrollment systemsLearn More >

      • PowerSchool SIS

        Comprehensive Student Information System for securely managing student data, attendance, and grades across K-12 schools.

      • Enrollment

        A solution simplifying student enrollment and registration processes for schools and districts.

      • Enrollment Express

        Streamline digital forms and workflows to make enrollment processes faster and easier.

      • Ecollect Forms

        Customizable forms for gathering data from students, parents, and staff.

      • Special Programs

        A tool for managing IEPs, 504 plans, and other specialized student programs with compliance tracking.

      • Predictive Enrollment Analytics

        Enrollment forecasting to assist in resource planning.

    • Personalized Learning Solutions

        Lesson planning, learning management, and assessmentLearn More >

      • Schoology Learning

        A leading Learning Management System (LMS) supporting curriculum delivery and collaboration between teachers, students, and parents.

      • Performance Matters

        A leading assessment platform to deliver and grade assessments and analyze student performance and growth.

      • Curriculum & Instruction

        Build, manage, and analyze standards-aligned curriculum maps and lesson plans.

      • ContentNav

        Manage, organize, and access a complete library of high-quality, district-approved content tagged to standards and common metadata.

    • Student Success Solutions

        Attendance, behavior, and academic intervention managementLearn More >

      • MTSS

        A single solution allowing educators to identify and track student needs, communicate with stakeholders, and monitor progress from one location.

      • Attendance Intervention

        Tools to monitor and improve student attendance and reduce chronic absenteeism.

      • Behavior Support

        Solution to manage and track student behaviors and foster a positive learning environment.

    • College, Career & Life Readiness Solutions

        College planning, career exploration, & life skills developmentLearn More >

      • Naviance

        A comprehensive platform for college, career, and life readiness, empowering students to explore and plan for their futures.

    • Talent Recruitment & Retention Solutions

        Hiring, staff development, and performance managementLearn More >

      • SchoolSpring Job Board

        A recruitment platform connecting schools with top educator talent.

      • Applicant Tracking

        Tools to streamline the hiring process, from application to onboarding.

      • Employee Records

        Digital record-keeping for employee information and compliance.

      • SmartFind Express

        A substitute management system ensuring staff coverage.

      • Perform

        Performance evaluation tools for teachers and staff.

      • Professional Learning

        Flexible, online platform simplifying professional learning management, tracking progress, and inspiring educator growth.

      • Coaching & Mentoring

        Streamline your coaching process and boost teacher retention with our AI-powered platform.

    • Resource Planning Solutions

        Budgeting, payroll, and resource management for district operationsLearn More >

      • Allovue Allocate

        K-12 budgeting software that streamlines funding plans, tracks spending, and optimizes resources.

      • Allovue Manage

        K-12 financial workflows to simplify spending management for school leaders, enabling real-time tracking and adjustments.

      • Allovue Budget Suite

        Comprehensive K-12 budgeting tools to allocate, manage, and track school and district funds effectively.

      • Atrieve

        A workforce management solution for payroll, HR, and operations.

      • BusinessPlus

        A financial management platform for school districts.

      • eFinancePlus

        Tools for managing school district finances and payroll efficiently.

    • Data, Analytics & Insights Solutions

        Analytics, data visualization, and embedded toolsLearn More >

      • Student Analytics

        Analytics tools for a complete picture of your schools, classrooms, and students.

      • Risk Analysis

        Early warning system using predictive analytics to identify students at-risk of missing graduation.

      • Student Readiness Analytics

        Insights to track student preparedness for college and careers.

      • Talent Analytics

        360-degree views of staff learning, staff needs, and data analysis to support recruitment and retention strategies.

      • Continuous Improvement Plans

        Tools to help you create, track, and collaborate on school improvement plans.

      • Connected Intelligence

        Data-as-a-Service to transform how schools collect, store, manage, and utilize data to improve educational outcomes while ensuring AI readiness.

      • MTSS

        A single solution allowing educators to identify and track student needs, communicate with stakeholders, and monitor progress from one location.

    • Communciations Solutions

        Secure messaging, alerts, and a centralized portal for stakeholdersLearn More >

      • MyPowerHub

        A centralized hub for school and district updates, collaboration, and stakeholder engagement.

      • Communicate

        Messaging solutions for school-to-home communication.

      • SecureFile

        Secure document sharing for schools and parents.

      • SafeArrival

        A tool for managing student attendance notifications.

      • Presence

        Website and content management solutions for your school.

    • PowerSchool AI

        AI-powered tools and assistant for everyone in educationLearn More >

      • PowerBuddy for Assessment

        AI tools within Performance Matters to help educators quickly create and manage personalized, high-quality assessments for students.

      • PowerBuddy for College & Career

        AI assistant within Naviance that provides personalized support to students, simplifying career exploration and postsecondary planning.

      • PowerBuddy for Community

        AI assistant deployed on districts' public websites to answer questions instantly, improving stakeholder engagement.

      • PowerBuddy for Data Analysis

        AI assistant to democratize data analysis by enabling educators to explore and visualize data using natural language.

      • PowerBuddy for Engagement

        AI assistant for MyPowerHub providing instant, accurate answers to parents' common questions, saving time and strengthening school and home communications.

      • PowerBuddy for Learning

        AI-driven assistance within Schoology Learning to support creating and delivery quality learning experiences and personalized student support.

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QUICK LINKS Log In Parent, Student Resource Center Contact Us Request DemoMarketing Analytics AnalystMarketing

2025-49895

Folsom, CA Apply View All Jobs View All Folsom JobsOverview

At PowerSchool, we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home, PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible, and a career with us means you're joining a successful team committed to engaging, empowering, and improving the K-12 education experience everywhere.

Team Overview

Our Marketing team leads, develops, and executes PowerSchool's global marketing initiatives. Responsible for brand, corporate communications, demand-generation, and solution marketing, the team works across all major marketing functions to drive alignment of the organization's messages across all channels to ensure we meet our sales targets.

Responsibilities

Description

The Marketing Analytics Analyst is responsible for generating marketing analytics, data-based insights, predictive modeling, and the application of analytic findings to strategy for the entire Marketing organization as part of the Marketing Analytics team. This position contributes to the creation of fact-based analysis of historical performance and the creation of insights to fuel future growth.

  • Be the go-to source for marketing intelligence, always bringing insights rather than data to drive future growth, customer success, and marketing effectiveness
  • Deliver strategic and tactical performance reporting and analytics standards for marketing activities (events, campaigns, customer advocacy, etc.)
  • Automate and streamline the production of reports so that teams can self-serve data, reporting, and insights
  • Create insightful visualizations in Domo dashboards (Business Intelligence tool)
  • Contribute to enhancing data capture requirements for improved reporting effectiveness
Qualifications

Minimum Qualifications

  • At least 3 years of experience developing and leading analytics processes and capabilities for the marketing function within a medium to large corporate enterprise, Preferably B2B
  • Demonstrated strong analytical skills to develop insights gained from the reports and dashboards
  • Effective cross-team collaboration and stakeholder management
  • Advanced Salesforce/CRM analytics experience is required, other nice to haves are: Marketo, DOMO, Snowflake
  • Strong analytical and quantitative problem-solving skills and business judgment
  • Excellent Excel and PowerPoint skills
  • Bachelor's degree in finance, accounting, marketing or economics or equivalent relevant experience
Compensation & Benefits

PowerSchool offers the following benefits:

  • Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
  • Flexible Spending Accounts and Health Savings Accounts
  • Short-Term Disability and Long-Term Disability
  • Comprehensive 401(k) plan
  • Generous Parental Leave
  • Unrestricted paid time off (known as Discretionary Time Off - DTO)
  • Wellness Program, including ClassPass & Employee Assistance Program
  • Tuition Reimbursement
  • Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage

A reasonable estimate of the base compensation range for this position is $83,000 - $110,300 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; specific geographic location; internal equity; internal pay ranges; and market data/range parameters.

EEO CommitmentEEO Commitment

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing [email protected].

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