Marketing Activation-Senior Manager - Verizon Wireless : Job Details

Apply prior to the end date: October 9th, 2025

When you join Verizon, you'll be part of a team that prioritizes ideas, growth, and impact. Verizon aims to empower how people live, work and connect, driving innovation and collaboration across the business. Our V Team is a community that listens, learns, and contributes to lifting communities and building trust in how we show up, everywhere and always. Join the #VTeamLife.

As a Senior Manager on the Marketing Activation team, you will own end-to-end marketing plan and outcomes for the CMO organization, including strategic direction, narrative, planning, and process for all MarCom initiatives. You will decide final components to deliver against briefs in partnership with Consumer Integrated Marketing. You will commission creative, PR, media, engagement, CX, VBM and local/field marketing to execute marketing plan elements based on strategy. You will own brand management including identity, development, and outcomes, track performance and provide recommendations to help meet business targets.

Specifically, your responsibilities will include:

• Developing and owning the strategic narrative on key initiatives to drive demand for Verizon's Consumer Home portfolio
• Partnering with CMO peer teams and business unit stakeholders to develop fully-optimized marketing plans and oversee end-to-end programs through the project life cycle
• Analyzing the nuances of key audiences/segments, the marketplace and competition within key DMAs to elevate opportunities and risks
• Monitoring and remaining accountable to key KPIs (e.g., business results, in-market performance of marketing plan components, brand health metrics)
• Driving planning cycles and maintaining related artifacts and resources

What we're looking for

You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways.

You'll need to have:

• Bachelor's degree or four or more years of work experience
• Six or more years of relevant experience required, demonstrated through work and/or military experience, or specialized training
• Experience analyzing data from a variety of sources to develop a holistic view of the marketplace, competitive factors, risks, and opportunities
• Skill in balancing multiple priorities to meet deadlines in a dynamic environment
• Excellent communications skills to articulate plan recommendations and drive alignment with key stakeholders including leadership
• Demonstrated success in translating market knowledge and strategy into compelling stories and tools

Even better if you have one or more of the following:

• Master's degree
• Experience with digital marketing plans and media, trends and key business drivers

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager in either the Basking Ridge, NJ or 140 West Street, NYC location.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every “even better” qualification listed above.

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

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Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. Benefits include health and wellness options (medical, dental, vision), disability and life insurance, identity protection, and optional coverages; a matched 401(k) plan; stock incentive programs; holidays and personal days; parental leave, adoption assistance and tuition assistance; plus other incentives as part of our total rewards package. Compensation varies by location and experience. This is an incentive-based position with potential for additional earnings. For part-time roles, compensation will reflect hours worked. The annual salary range for New York location(s) listed on this requisition for a full-time schedule is: $115,500.00 - $201,000.00.

Join our team of creators and collaborators, bringing our story to life and moving our brand forward.

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