Market Research Analyst - VDC research : Job Details

VDC Research Group is a B2B technology market intelligence and consulting firm, delivering in-depth insights and strategies to vendors, technology decision makers, and investors across the globe since 1971.

We are seeking a Senior Market Research Analyst to join our team in Southborough, MA.

Key Responsibilities

Research & Strategic Analysis

• Lead the design, execution, and delivery of research initiatives, including in-depth interviews (phone/online) with technology suppliers, end users, and channel partners.
• Develop and refine advanced research tools such as surveys, data collection templates, forecasting models, and benchmarking frameworks.
• Own the development of market forecasts, vendor profiles, and competitive landscape analyses with a focus on delivering actionable recommendations to clients.
• Synthesize and interpret complex datasets, uncovering critical trends and translating insights into strategic roadmaps for vendors, investors, and technology decision makers.
• Provide quality oversight and guidance on market research conducted by junior analysts/associates.

Client Engagement & Thought Leadership

• Serve as a primary point of contact for key client relationships, delivering presentations to clients.
• Represent VDC Research at industry events, client meetings, and through media engagements, solidifying our role as a trusted advisor.
• Create high-impact content including whitepapers, blogs, and webcasts that shape industry dialogue.
• Mentor junior team members while contributing to the visibility and reputation of both your practice and VDC at large.

Qualifications

• Bachelor's degree (BA/BS) required.
• Minimum of 4 years of experience in market research, strategy consulting, or related analytical roles.
• Strong written and verbal communication skills with proven experience presenting to senior executives and external stakeholders.
• Advanced expertise in both qualitative and quantitative research methods, including forecasting, segmentation, and competitive intelligence.
• High proficiency with Microsoft Office (Excel, PowerPoint, Word); familiarity with advanced statistical and data visualization tools strongly preferred.
• Willingness to travel domestically and internationally for client engagements and industry events.

Why VDC Research?

We pride ourselves on producing research that drives measurable value for our clients, while recognizing the importance of balance — offering flexibility, professional development, and an environment where your contributions are recognized and your career can grow.

Our benefits include:

• Immediate medical and dental coverage
• 401(k), disability, and flexible spending accounts
• Life insurance, PTO, and professional development reimbursement
• Onsite fitness center and showers at our Southborough office

To learn more about VDC and its products and services, visit our website at: www.vdcresearch.com

VDC Research is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.