Market Development Manager - Pacific Northwest - GENERAC : Job Details

Market Development Manager - Pacific Northwest

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Job Summary:

The Market Development Manager is responsible for increasing market share and brand preference of Generac Power Systems – Mobile channel within key end markets. This role involves prospecting new business opportunities, developing targeted strategies, establishing program agreements, and driving product sales through our distribution platform.

Territory Coverage:

Pacific Northwest (Northern California, Oregon, Washington, Idaho, Northern Nevada, Northern Utah, parts of Montana, and Alaska.)

Essential Duties and Responsibilities:

• Identify key end market prospects and develop the Major Account sales program.
• Plan and implement sales strategies to maximize share and margin; motivate customers to prefer Generac products.
• Expand customer base by identifying new partners and developing opportunities.
• Build and maintain a pipeline of new Major Account opportunities; 80% new account development, 20% account management.
• Build relationships with Major Account customers and support teams.
• Partner with Product Managers for technical specifications and application advice.
• Maintain sales records in CRM and provide activity updates for forecasting.
• Work with leadership to develop growth plans for each Major Account.
• Provide market feedback and competitive intelligence.
• Follow up on programs to close opportunities efficiently.
• Coordinate with the sales team to serve Major Accounts effectively.
• Ensure overall success of relationships across all touch points.
• Perform other duties as assigned.

Minimum Qualifications:

• Bachelor's Degree in Business, Marketing, Engineering, or equivalent experience.
• 4 years of related field experience with rental, equipment, construction, or engineering companies.
• Ability to travel 50-70% of the time.

Preferred Qualifications:

• Experience in wholesale and rental industries.
• Knowledge of OEM/Distribution models.
• Experience in mobile, power generation, heavy equipment, or industrial equipment industries.
• Experience with RFP processes from bid to close.
• Ability to identify market indicators and major projects using industry tools.

Physical Demands:

Regularly talk, hear, manipulate objects, stand, walk, and occasionally lift up to 50 pounds. Frequent computer use and occasional travel required.

We are an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law.

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