Manager, Public Relations and Partnerships - Redken - Nashville Public Radio : Job Details

Job Title: Manager, PR and Partnerships, Redken

Division: Professional Products Division

Location: Hudson Yards, NY

Reports To: AVP, Brand Engagement, Redken

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L'Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L'Oreal Technique and Pureology.

The Manager of PR & Partnerships under the Brand Engagement team is a dynamic and results-driven candidate focused on shaping brand perception while driving impactful narratives. They are integral in supporting the brand's visibility and reputation through expert management of public relations, earned media initiatives, and key partnerships. They are responsible for developing and executing comprehensive PR strategies that align with overall brand objectives, securing high-impact earned media placements across diverse channels (print, digital, broadcast, social), and cultivating strong relationships with brand partners, and supporting the earned mailer strategy for the brand. This individual will manage external agencies, oversee content development for press materials and mailers, and proactively identify emerging trends and opportunities within the PR landscape. The manager will be tasked with analyzing campaign performance, reporting on KPIs, and continually optimizing strategies to achieve maximum brand reach and engagement.

• Management of PR agency and strategy
• Pitch trade partners to secure top media coverage for the Haircare and Haircolor categories while developing and maintaining relationships with contacts
• Organization and maintenance of product closet
• Execute and oversee product mailings and strategy
• Researching competitors/trends/ partnership opportunities
• Share in writing of external and internal communication; includes but is not limited to brand websites, press correspondence, L'Oreal intranet
• Draft and manage quarterly IMC Newsletter (Redken Moments quarterly)
• Monthly Press Clips Organization: Monitoring, Researching and Scanning
• Reporting weekly and monthly PR results
• Help oversee Cision Tracking Reports to ensure accuracy for PR
• Event management and support related to Press events or attendance
• Write pitch notes in accordance to media kits
• Draft blog content for editorial submissions and opportunities
• Gathering and updating asset database
• Print Media - manage publishing deadlines and opening briefs for Marketing/Creative departments

• Bachelor's degree
• Minimum 4-6 years experience successfully guiding strategic marketing, branding, and product management.
• Understanding and appreciation of the Professional Beauty Industry
• Possesses ability to develop and implement long-term brand engagement strategies that directly contribute to business objectives.
• Demonstrates superior written and verbal communication skills. Capable of crafting compelling narratives, developing persuasive pitches, and communicating complex ideas clearly and concisely to diverse audiences (media, partners, internal stakeholders).
• Highly skilled at cultivating and nurturing strong, lasting relationships with journalists, editors, and strategic partners. Possesses a natural ability to connect with people and build rapport.
• Exhibits a keen eye for identifying emerging trends, potential earned media opportunities, and valuable partnership avenues. Takes initiative to pursue these opportunities without constant direction.
• Driven by measurable outcomes. Adept at defining KPIs, tracking campaign performance, analyzing data, and using insights to optimize strategies for maximum impact and ROI.
• Ability to travel domestically periodically (25%).

• Salary Range: $98,400-$140,200
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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