Manager Partner Marketing - Leaf Home : Job Details

Meet Leaf Home. We turn complex home improvement projects and endless to-dos into achievements. With more than 50% of homeowners worried about the cost and effort of home maintenance, we deliver remarkable, end-to-end experiences. And get the job done right, at every step. Bringing innovative products, the best people, and the highest standards to every project.

Trusted by more than 1 million homeowners across the US and Canada, we are America's largest direct-to-consumer full-service provider of branded home services and products. Our products, including the patented LeafFiltergutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.

We are powered by extraordinary people. Our innovative products and reliable services are delivered with convenience, excellence, and quality through 250+ regional sales and installation offices and comprehensive field support offices in New York and Hudson, Ohio. We're proud to say we've been consistently named one of the fastest-growing private companies by Inc. 5000 and recognized as a top employer nationally. The benefits of working at Leaf Home are wide-ranging and include:

Industry-best compensation packages | Fully paid health, dental, and vision insurance | 401k with company match | Paid time off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women's Committee.

Position Summary:

Leaf Home Bath is seeking a Manager of Partner Marketing to lead the marketing strategy and execution for the Bath vertical at Leaf Home.This role is responsible for driving customer acquisition, building andoptimizing partner marketing programs, and delivering measurable growth throughdata-driven campaigns. The Marketing Manager will own the planning, execution,and optimization of multi-channel and partner-focused initiatives—balancingstrategic vision with hands-on execution to maximize impact in a high-growthenvironment.

Responsibilities:  

Your passion, curiosity, and results-oriented nature will have plenty of opportunities as you contribute in the following ways:

Marketing Strategy & Planning:

• Develop and manage comprehensive marketing plans for Leaf Home Bath to achieve pipeline, revenue, and profitability goals.
• Translate market research and performance insights into actionable strategies across digital, offline, and partner channels.
• Own budget planning and allocation, ensuring efficient use of spend to maximize ROI.

Campaign Development & Execution

• Lead end-to-end execution of campaigns across paid media, direct mail, events, partnerships, and digital channels.
• Partner with creative, sales, and operations teams to ensure campaigns are aligned with customer needs and brand standards.
• Test, measure, and optimize campaigns to improve lead quality, conversion, and overall performance.

Data-Driven Performance Management

• Define, track, and report on key marketing KPIs, including CPL, CPS, Set Rate, Issue Rate, and Net Marketing Cost.
• Use tools such as Google Analytics, Tableau, CRM, and media dashboards to monitor performance and recommend adjustments.
• Provide regular reporting and strategic insights to senior leadership.

Cross-Functional & Partner Leadership

• Build and manage relationships with key affiliates, agencies, and strategic partners to expand lead generation opportunities.
• Negotiate and optimize partner contracts and compensation structures to ensure profitable outcomes.
• Collaborate with Sales leadership to align lead flow, coverage, and partner-sourced performance accountability.
• Identify and onboard new marketing partners to diversify acquisition channels and strengthen brand presence in local markets.
• Work with Product and Operations to ensure partner strategies reflect Leaf Home Bath's value proposition and service capabilities.

Team & Process Leadership

• Mentor and develop junior team members, fostering a culture of curiosity, accountability, and continuous improvement.
• Establish scalable processes for campaign planning, execution, and performance reporting.
• Stay ahead of industry trends to bring innovative strategies and tools into the organization.

Desired Skills & Experience:  

• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• 5–7 years of progressive marketing experience, with at least 2 years in a management role.
• Demonstrated success in developing and executing multi-channel and partner marketing strategies that drive measurable business outcomes.
• Strong financial acumen with experience managing budgets and analyzing ROI.
• Proficiency with marketing technology and analytics platforms (e.g., Google Analytics, Tableau, CRM, affiliate tracking tools).
• Excellent leadership, communication, and presentation skills.
• Experience in the home improvement or consumer services industry strongly preferred.

Key Competencies:

• Managing talent.
• Adapting to and managing change.
• Strategic alignment and inspiring others.
• Communicating and building relationships.
• Business acumen and cross-functional knowledge.
• Achieving results.

Travel Requirements:

• Less than 10% domestic travel required.

Overtime/Additional Hours Requirements:

• Additional hours may be required (exempt positions).

Physical Requirements:

• Normal office environment.
• Performs indoor work in a climate-controlled environment.
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Diversity and Inclusion Statement

Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Equal Opportunity Statement

Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).

Americans with Disabilities Act Statement and Contact

Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].