Manager I, Consumer Omni-Channel Analytics - AbbVie : Job Details

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Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We aim to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and in our Allergan Aesthetics portfolio. For more information, visit www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube, and LinkedIn.

Job Description

Key Responsibilities:

• Responsible for omnichannel analytics supporting consumer capabilities, designing & conducting analytics to optimize integrated customer experiences across media channels.
• Provide analytic support & data-driven guidance for marketing tactics across multiple therapeutics & brands, either directly or via vendors.
• Design test-&-learn strategies for A/B & multivariate tests across digital channels to identify causal impacts & improve media performance.
• Utilize consumer-level data to build analytics models, including media lift measurement, multi-touch attribution, & audience quality, to optimize marketing tactics and formulate strategies.
• Collaborate with internal & external partners to build digital analytics dashboards & deliver insights across the US product portfolio.

Qualifications

Education & Experience:

• Bachelor's degree or foreign equivalent in Mathematics, Economics, Engineering, or a related field & 5 years of data analytics experience.
• Must have:
• 5 years (i) executing data automations, creating custom views, & writing complex SQL queries, (ii) developing dashboards using Qlik, Tableau, or Power BI.
• 4 years in Marketing Analytics & Omni-Channel Measurement & Optimization.
• 3 years interpreting & developing insights using Adobe Analytics or Google Analytics.
• 2 years supporting business stakeholders in a matrix environment & programming in R or Python.

Position is onsite with a 3 days office / 2 days WFH arrangement.

Additional Information:

• Salary Range: $151,417.84 - $202,500.00 per year
• Apply online at or send resume to [email protected]. Refer to Req ID: REF41429A.
• We offer comprehensive benefits including paid time off, insurance, 401(k), and incentive programs.
• AbbVie is committed to diversity, equity, and inclusion, and is an equal opportunity employer.

Additional Details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Sales and Business Development
• Industries: Pharmaceutical Manufacturing and Biotechnology Research