Manager, Growth Marketing (EveryPlate) - HelloFresh : Job Details

About the Role To support EveryPlate's exciting growth trajectory, we're looking for a Marketing Manager to drive revenue growth through strategy, planning and activation on existing and emerging growth channels ranging from Podcast to Landing Page optimization. This role is perfect for a performance-minded marketer with a strong entrepreneurial spirit and the ability to wear many hats at once. You will report to the Marketing Director of EveryPlate and collaborate closely with the Acquisition, Analytics, Product Marketing, and Business Development teams. Your efforts will directly impact customer acquisition, brand visibility, and long-term customer profitability for HelloFresh's most affordable meal kit offering.What You'll Do: Lead strategy and execution across a number of growth initiatives that aim to drive reach, optimize conversion rates, and support customer profitabilityManage external partners and internal collaborators to deliver high-impact campaigns from concept through execution and optimizationDevelop, brief, and review creative assets and messaging in partnership with the Go-To-Market team, ensuring alignment with brand and performance goalsLaunch and optimize landing page experiences, offers, and funnel improvements through continuous testing and iterationMonitor campaign performance across initiatives, using data and insights to guide optimizations and inform strategic decisionsIdentify and explore new marketing opportunities that align with business goals, serving as a generalist marketer and agile problem-solverStay informed on industry trends, competitor strategies, and new growth tactics to fuel innovation and differentiationWho You Are: 4–5 years of experience in growth, digital, or performance marketing, preferably at a high-growth consumer brand or agencyBachelors degreeDemonstrated success managing paid marketing channels and campaigns, with measurable results tied to CAC, ROI or LTVStrong analytical mindset; skilled in Excel/Sheets and comfortable working with dashboards; SQL experience is a plusHighly organized with strong project management and communication skills; adept at managing multiple priorities and cross-functional teamsCreative and resourceful; comfortable navigating ambiguity and iterating quickly to drive resultsCustomer-obsessed and passionate about building thoughtful, effective campaignsCollaborative team player with a proactive, solutions-oriented mindsetThis job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.New York Pay Range $119,200 — $140,000 USD#J-18808-Ljbffr