Manager, E-Commerce New York, NY - Studs : Job Details

Studs is a category-defining ear piercing and earring brand named one of “the 10 most innovative companies in retail for 2023” by Fast Company. Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping experience. We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment—all at an accessible price point.Salary Range: $110,000–$125,000 base + equityWe're looking for a data-driven, execution-oriented Manager, E-Commerce to own day-to-day performance across our digital channels. This role reports to the Senior Director of Marketing and is responsible for managing our paid media and lifecycle marketing programs, partnering with agencies and vendors to drive traffic, conversion, and repeat purchase across our DTC business.This is a cross-functional role that requires strong project management, creative judgment, and channel insight — along with comfort working hands-on in tools and platforms. You'll collaborate closely with Merchandising, Brand Marketing, Finance, and our in-house Creative team.Key Responsibilities:Own digital performance across paid and lifecycle channels.Oversee the day-to-day execution of email, SMS, and paid media programs in partnership with external vendorsMonitor and report on key metrics (traffic, conversion, CAC, LTV); identify and address underperformancePartner with the Senior Director of Marketing to adjust spend, audience targeting, and content strategy as neededManage the creative and campaign workflow across digital touchpoints.Collaborate with in-house Creative and Brand teams to develop and brief digital contentEnsure on-time delivery of paid assets, email sends, and promotional updatesCoordinate messaging alignment across lifecycle, paid, and product campaignsMaintain and optimize our e-commerce infrastructure.Own execution of on-site merchandising updates, PDP accuracy, and homepage refreshesSupport launches, promotions, and product drops from a site and email/SMS perspectiveIdentify opportunities for A/B testing or UX improvement in partnership with agencies or devForecast, report, and partner cross-functionally.Collaborate with Finance on weekly sales forecasts and monthly reportingMaintain visibility into channel ROI and drive recommendations for optimizationWork closely with Merchandising on promotional planning and site readinessTools We Use:We don't expect candidates to know every tool — but familiarity with similar platforms is a plus.E-Commerce Platform: ShopifyPaid Media: Meta Ads Manager, Google AdsAnalytics & Reporting: Google Analytics, LookerProject Management: Asana, NotionCreative Workflow: FigmaRequirements:4–6 years of experience in e-commerce or growth marketing at a consumer brand or agencyStrong working knowledge of email/SMS marketing, paid media, and site merchandisingHands-on experience with tools such as Klaviyo, Shopify, and Meta Ads ManagerAbility to manage agencies and vendors to deliver against performance goalsSolid analytical skills; able to pull, interpret, and present data to drive decisionsStrong project manager with attention to detail and ability to meet deadlinesCreative eye and familiarity with brand-forward digital executionOwner's mindset; comfortable working both independently and collaboratively in a fast-paced environmentFlexible Work Environment (3 days in office, 2 days work from home)Comprehensive Medical, Dental, and Vision Insurance (including a plan option with $0 in-network mental health visits)Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP)Voluntary Life InsuranceHealth and Commuter Tax-Advantaged AccountsStock Options in connection with the Company's Equity Incentive Plan401(k) Retirement Savings PlanPaid Time Off, Paid Safe & Sick Leave, and Paid Parental LeavePaid Sabbatical After 4 Years of ServiceExclusive Employee Discounts on Piercings and Jewelry (we've got your friends and family covered too!)Access to PerkSpot and additional benefits such as pet insurance, discounted tickets, personal finance coaching, healthy rewards, and more!Studs is an equal opportunity employer and is committed to providing a work environment that fosters diversity, inclusion, and equal opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status. Studs considers qualified applicants with criminal histories. We comply with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which we operate. If you require an accommodation for the application process, please fill out this form.Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Interested in building your career at STUDS? Get future opportunities sent straight to your email.Apply for this job indicates a required fieldFirst Name *Last Name *Email *PhoneResume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfWhy Studs? *Why this role? *Where are you currently located? *Are you willing and able to commute to our office in New York City? 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