Manager, Digital Marketing & Strategy - Sports - Live Nation : Job Details

Manager, Digital Marketing & Strategy - Sports page is loadedManager, Digital Marketing & Strategy - SportsApply locations New York, NY, USA time type Full time posted on Posted 4 Days Ago job requisition id JR-81704

Job Summary:

Title: Manager, Digital Marketing & Strategy - Sports

Reports to : Senior Manager, Digital Marketing and Strategy - Sports

The Role:

Roc Nation is seeking a Digital Marketing Manager who will support the Sports Digital team in fulfilling digital priorities for Roc Nation Sports clients, including digital marketing, social media, content development and web/mobile properties.

The Digital Marketing Manager will also support the team across managing and executing content plans for Roc Nation & Roc Nation Sports digital platforms. This candidate must have social media/advertising skills, strong relationship skills, and a knack for storytelling and industry trends.

Responsibilities:

• Social Media Knowledge: Plan, ideate, create and publish content to Roc Nation Sports social media platforms. This includes Instagram, Twitter, Facebook, TikTok, YouTube and other emerging platforms

• Content Coverage: Real time coverage of client events and functions to create reactionary, in-the-moment content for our Roc Nation social media channels and client specific social media channels

• Content Support: assist digital staff to monitor, produce, and publish both athlete-generated content and surround coverage on Roc Nation platforms

• Digital Property Management: serve as the day-to-day overseer of client websites, RocNation.com, email lists, updating/authenticating logins, mobile properties and additional marketing and social media channels

• Content Management: Proactively map athlete and Roc Nation initiatives in their respective calendars/trackers, distribute weekly performance of athletes

• Reporting & Analysis: Assist in social media performance analysis & reporting of social media campaigns

• Quality Assurance: Collaborate with client teams & internal stakeholders to ensure that the digital content of all channels is aligned with brand guidelines and goals

• Trend Setting: Suggest new ways to attract prospective fans/ customers via digital channels

• Industry Innovation: Maintain a current knowledge of industry specific technologies and actively scout new digital partners & influencers

• Quality Assurance: Conduct quality assurance reviews and testing of all digital channels including social media, email, and web

• Partner Collaboration : Identify and develop relationships with key partners who can further our athlete agendas and connection with the Roc Nation brand

• Digital Marketing : Grow athlete awareness, site traffic and social following through in-depth understanding of each client, creative content, and optimizations

• Task Management: Support digital staff with select functions related to calendar management, communications, etc.

Qualifications:

• Bachelor's Degree is required

• A minimum of 3-5 years of combined work experience in creative marketing, digital content and/or social media

• In-depth understanding of social media platforms, content creation, industry trends and new technologies

• Knowledge and Experience with Adobe Creative Suite

• Extensive knowledge of and passion for sports

• Excellent copywriting skills; ability to write under pressure for multiple use cases simultaneously

• Track record building and maintaining strong business relationships

• Experience in online community management, social publishing & campaign management platforms

• Extremely detail oriented

• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Benefits & Perks

HEALTH : Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time and floating days

CAREER : Career and skill development programs with School of Live

WEALTH : 401(k) program with company match

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The expected compensation for this position is:

$70,000.00 USD - $85,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Since its founding in 2008, Roc Nation has grown into the world's preeminent entertainment company. We work in every aspect of modern entertainment—with recording artists and producers, songwriters and athletes. Our client list includes some of the world's most recognizable names: Megan Thee Stallion, J Balvin, DJ Khaled, Christina Aguilera, Alicia Keys and more. We are a full service organization, supporting our diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond. We've forged strong partnerships with the world's leading experts in artist management, technology, fashion, and philanthropy, and are redefining the business of entertainment.